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Milwaukee's Daily Magazine for Sunday, April 20, 2014

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Results tagged with 'alterra'

Articles (121) - Blogs (2)

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2013 picks: Jeff Sherman

Published Dec. 28, 2013

2013 was another one of those great years. It was filled with events, stand-out people, cool new spaces and much more. Jeff Sherman's blocked out the "bad," and remembers the good with this edition of his annual year in review.

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Social Circle: Your thoughts on Alterra's name change to Colectivo?

Published Aug. 4, 2013

One week ago, OnMilwaukee.com broke the story that Alterra was changing its name to Colectivo. The annoucement blew up on social media and people expressed strong feelings both for and against the name change. Here's what the Social Circle had to say. What about you?

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What's in a name?

Published July 29, 2013

How do you feel when a Milwaukee business changes its name? For me, in short, it depends. There are times when it makes sense. Take Alterra, for example. It wasn't about selling out to "the man." It was the opposite; by taking back ownership from Mars, the coffee company had to change its name since it no longer owned "Alterra."

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Alterra / Colectivo owners explain name change, share future plans

Published July 29, 2013

On Sunday, July 28, Paul Miller, Lincoln Fowler and Ward Fowler - the founders and owners of Alterra Coffee - announced to their employees that the name of the company is changing to Colectivo Coffee. "Nothing else is changing," says Lincoln. "Not the people, not the look and feel and certainly not the culture." Here's the full scoop on the present and future of the local business.

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Reader blogs:

McCafe: Made to Order?

I am a huge fan of specialty coffees. I'm such a fanatic that I even worked as a barista at a coffee shop in England while studying abroad. Now that I have a grown-up job, my morning ritual includes stopping by a Starbucks, Alterra or other local coffee shop for an iced coffee, mocha or some sort...


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