Marketplace - Nov. 27, 2009
Advertising pollution
How effective are those ad leaflets left on cars?
Tags: advertising, direct marketing, social media

Marketplace - Sept. 16, 2009
Laughlin Constable merges with New York firm
Today, Laughlin Constable, an integrated communications agency with offices in Milwaukee and Chicago, announced a merger with New York-based Partners and Jeary.
Tags: Laughlin Constable, advertising, Partners and Jeary, AAAA, Steve Laughlin, Micheal Jeary

Marketplace - May 21, 2009
What's the deal with that big green M billboard?
Today, on my drive in from a Brookfield meeting, I noticed a big green M on a Lamar billboard near Miller Park. Lamar Outdoor staff members won't spill the beans, so I'll leave it up to you
Tags: Big green M, lamar, outdoor, billboard, advertising, teaser, campaign, creative

Marketplace - April 29, 2009
I've got some good news and some bad news
Our agency, Boelter + Lincoln, is moving. On May 4, our doors will open at 222 E. Erie St. in the celebrated Third Ward.
Tags: boelter + lincoln, economy, Third Ward, advertising, agencies, Milwaukee creative

Bars & Clubs - Aug. 20, 2008
"Tastes great, less filling," coming back
It's only fitting that the day after the "Happy Days" cast returned to Milwaukee to dedicate a statue of The Fonz, that one of Brew City's iconic ad slogans also announces a homecoming.
Tags: Great Taste, Less Filling, Miller Lite, MillerCoors, advertising

Dining - July 8, 2008
Eat your heart out, "Top Chef"
Last week, my kids' school held a fundraising event marking its 40th anniversary; it featured live music, an auction and tray upon tray of fabulous food.
Tags: top chef, advertising

Dining - May 31, 2008
I want to love you
Last week, I talked about a need we all share: To belong. Apparently, my "need" is either growing, or I've become more aware of it. I'd like to think the latter.
Tags: transfer pizzeria cafe, belonging, advertising

Milwaukee Buzz - May 24, 2008
License to be me
In the ad game, marketers make intelligent assumptions. And these assumptions are fundamentally based on a significant psychological truth: We all feel the need to "BELONG."
Tags: advertising, belonging

Marketplace - April 3, 2008
Thanks to Hana, my Esquires don’t smell
One of my biggest pet peeves are those cologne and perfume insert ads in print publications.
Tags: esquire, scent-free, cologne, perfume inserts, hearst magazines, advertising

Marketplace - Jan. 19, 2008
Sometimes you gotta say, “Ah, bucket”
This intensely personal, customized marketplace already exists. Behavioral Targeting is the latest online marketing juggernaut, and the scenario above is just one feature it employs.
Tags: buckets, ipod, marketing, advertising, Behavioral Targeting

Marketplace - Jan. 13, 2008
Dog is my co-pilot
My latest four-legger is top dog. Husker is a Weimaraner, and he's taught me volumes about being a creative director.
Tags: dog, advertising, leadership, creative director

Marketplace - Dec. 23, 2007
I just went "live," and I’m ready to do it again
It’s been nearly a year since we first dove into this project, and I now appreciate my wife even more; this “gestation period” and birth have been as stressful as they’ve been wonderful. And now it’s alive!
Tags: web site, web design, advertising

Marketplace - Dec. 14, 2007
Help! I've lost sensitivity!
This techno-beast is growing and evolving and you, gentle reader, are following suit. It's the Wild West inside this little box -- or for me, it might as well be downtown Chicago in the early ‘90s.
Tags: Media, advertising, Stodola

Milwaukee Buzz - Dec. 8, 2007
Face it, it’s all about me
OK, I admit it: I’m an old guy -- slightly out of touch with the youth who boogie on the MTV. And compared to the majority of people registered on Facebook and MySpace.com, I, at age 42, am almost elderly.
Tags: facebook, myspace, social networking, advertising

Marketplace - Aug. 18, 2007
Are you consciously competent?
As we slumber through life, there are moments of occasional clarity. Most people experience mental breakthroughs that propel them along the path toward enlightenment.
Tags: competence, advertising, web design, promotion, identity