Marketplace - Feb. 15, 2006
DiCarlo Salon transforms empty underground into basement of beauty
DiCarlo Salon (767 N. Water St.) is nestled just below street level in a cozy space that owner Jason DeCarlo and crew converted by hand from an abandoned basement to an aesthetically pleasing place of beauty.
Tags: DiCarlo Salon, Jason DeCarlo, hair, hair salon, haircut, beauty

Marketplace - Jan. 26, 2005
Nomadic groom salon says it's finally found a home
Building a business from the ground up is tough. There's financing, hiring, a good business plan, passion and the all-important location. For upscale men's salon, groom, location has been a major challenge in the first several years of business.
Tags: groom salon, DeJoode, Milwaukee Street, hair salon, Beauty, Cubanita's, Third Ward, American Crew, Milwaukee Athletic Club, Hotel Wisconsin, Radio Doctor's, Preuss Flowers, Erica Grabczyk, Hotel Metro, Park Bank, MEDC, Milwaukee Public Market, 330 E. St.