Premium denim Kickstarter project continues to grow

Published Jan. 15, 2013

Gustin is a high-end denim brand from the birthplace of blue jeans, San Francisco. For the past six years, its selvedge jeans sat on the shelves of boutique shops, selling for $205. Now, thanks to Kickstarter, the crowd-sourced funding tool, Gustin will sell the very same jeans, direct to customers, for its wholesale price of $81, shipped. The way it's all unraveled is impressive.