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Results tagged with 'nielsen'

Articles (38) - Blogs (0)



Announcing sweeps winners isn't easy

Published May 22, 2015

Numbers are what they are. They allow for a way to communicate a level of measurement of something. At its very core, mass media obsesses over the numbers related to everything.


WMIL continues its market dominance

Published April 17, 2015

Super-serving a niche audience can provide radio dominance in Milwaukee. Media watchers need not look further than country music powerhouse WMIL-FM to find a successful playbook on how to get and maintain an audience.


Radio race filled will familiar winners

Published Aug. 11, 2014

Taking a look at the recent July ratings numbers from Nielsen by the way of the Tom Taylor Now newsletter, you see the same market leaders as in the previous months of the year.

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