Advertise on OnMilwaukee.com

Results tagged with 'ratings'

Articles (61) - Blogs (2)

Articles:

Ratingsgames_storyflow

Announcing sweeps winners isn't easy

Published May 22, 2015

Numbers are what they are. They allow for a way to communicate a level of measurement of something. At its very core, mass media obsesses over the numbers related to everything.

Jordantrending_storyflow

WLDB adds midday DJ; WMIL keeps ratings crown

Published May 15, 2015

The launch of Trending Radio 93.3 this month will bring on-air changes. We'll have to wait to see if covering trends is enough to be not a flash in the pan itself.

Wmilmarch2015_storyflow

WMIL continues its market dominance

Published April 17, 2015

Super-serving a niche audience can provide radio dominance in Milwaukee. Media watchers need not look further than country music powerhouse WMIL-FM to find a successful playbook on how to get and maintain an audience.

Feb15demographics_storyflow

Local stations mining more viewers among fractured audience

Published March 27, 2015

Local broadcasters have had to change what it broadcasts to gather as large of a desired niche viewership it can to serve its advertisers. That means taking a look at demographics and programing for a specific audience at different parts of the day.

View the other 56 articles

Reader blogs:


Write a blog now!