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Wmilmarch2015_storyflow

WMIL continues its market dominance

Published April 17, 2015

Super-serving a niche audience can provide radio dominance in Milwaukee. Media watchers need not look further than country music powerhouse WMIL-FM to find a successful playbook on how to get and maintain an audience.

Feb15demographics_storyflow

Local stations mining more viewers among fractured audience

Published March 27, 2015

Local broadcasters have had to change what it broadcasts to gather as large of a desired niche viewership it can to serve its advertisers. That means taking a look at demographics and programing for a specific audience at different parts of the day.

February2015radio_storyflow

Radio rankings back to the same with WMIL-FM on top

Published March 20, 2015

For a short period, as holiday music takes over the air, people shift and sample other stations. Now that we are back into a normal grove, things are back to where they were with WMIL-FM 106.1 at the top of the ratings.

Witinightfeb2015_storyflow

WITI-TV takes advantage of evening opportunities

Published March 6, 2015

In front of the television set, we may escape into a favorite program, catch up on what has been recorded, or seek more information on what is going on in our community. It's the latter that has propelled WITI-TV Fox 6 to the most-watched late night local news destination - surprising considering the traditional tide in broadcast history and that its nightly edition starts at 9 p.m.

Feb15sweeps_storyflow

WISN wins sweeps, is most-watched in Milwaukee

Published Feb. 27, 2015

For the latest sweep that ended on Wednesday, WISN-TV Ch. 12 emerged as the winner as the most watched station in the market. This time, the ABC affiliate leaned on the strength of its early evening newscasts at 5 and 6 p.m.

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