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Results tagged with 'tv news'

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Late fringe programing is key for local TV ratings

Published June 30, 2014

The lead in, or the show on before the news, is usually considered to be the most important show to help boost the local viewership ratings. But, what's on during late fringe is a close second.


Milwaukee Talks: WISN-12 anchor and reporter Shelby Croft

Published May 9, 2013

Shelby Croft was following the playbook for most television reporters. She jumped from market to market, position to position, ultimately serving as a main anchor in Salt Lake. But Croft knew there was something more in life than market size. She moved to Milwaukee to get closer to home. She got married, had a daughter ... then got divorced. A single mom with a high-profile job, Croft's story is an interesting one.


Tragedy brings out best and worst in Milwaukee news media

Published Aug. 6, 2012

Dave Begel has been there. In 1985, he was the managing editor at Channel 12 news when a Midwest Express plane crashed shortly after takeoff from Mitchell Field. In this commentary, he explains the process and some of the dynamics that take place during an event of this kind.


Milwaukee Talks: WTMJ-4 anchor/reporter Melissa McCrady

Published Jan. 17, 2012

Whether it's behind the anchor desk or standing in a blizzard, WMTJ-4 reporter Melissa McCrady has made a career of being versatile. The Cleveland native is comfortable in any role at her station; it's something her viewers have noticed, too. We recently caught up with McCrady over coffee to talk about star power and prison letters, her favorite Milwaukee restaurants and her decision to stay in town.


Milwaukee Talks: FOX 6 anchor Brad Hicks

Published April 29, 2011

If the only Brad Hicks you know is the one you see on FOX 6 news, you're only getting part of the story. Hicks admits he doesn't take his job too seriously, and sometimes, his sense of humor shows. But Hicks has a serious side, too. He came close to competing in the Olympics but a life-changing moment suddenly ended that career, and he is working on several dramatic novels. We delve into Hicks' story in this latest Milwaukee Talks.

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