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Milwaukee's Daily Magazine for Monday, July 28, 2014

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Results tagged with 'tv ratings'

Articles (4) - Blogs (0)

Articles:

May2014sweeps_storyflow

WITI and WISN both win May sweeps

Published May 26, 2014

As we wrap up our holiday weekend and get back to the regular routine, area TV stations' staffers are doing the same after pulling out all the stops to win the May sweeps period. May is a key time in TV land, as the latest sweep and its viewership numbers help set the advertising rates for the summer and into fall.

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Twitter offers new way to rate TV shows

Published Dec. 18, 2012

It's not a perfect system, but TV outlets have for decades looked to Nielsen to provide a reasonable measure of who is watching what and when. Now, Nielsen is teaming up with Twitter to provide a new ratings system.

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