OnMilwaukee.com is featured in the March 2006 issue of OMMA (The Magazine of Online Media, Marketing & Advertising) in a full-page profile article called "Milwaukee's Finest" by Lynn Russo.

The article quotes OMC co-founders Andy Tarnoff and Jeff Sherman and refers to the online magazine as an, "Independent site that thrives unencumbered by the baggage of an offline parent company."

It continues, "What makes the business model and the site itself unique? For starters, OnMilwaukee has successfully competed against other media properties in its hometown for seven years. In fact, the site considers itself a magazine rather than a dot-com because of its robust content. It claims to be the No. 2 media property in Milwaukee behind the daily newspaper, The Milwaukee Journal Sentinel, with 40,000 registered users and nearly 30,000 daily visitors. OnMilwaukee even caught the eye of President Bush when he visited the city in May 2005.

"Not bad for a business conceived on napkins in a Chinese restaurant, which launched at a time when local Milwaukee advertisers weren't spending a dime on digital media."

OMMA is a national trade magazine published by MediaPost Communications and is read by media buyers, new media executives and interactive agencies.

Read the complete article here.