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In OnMilwaukee.com News Briefs
OMC featured in national trade magazine
 
By OnMilwaukee.com Staff Writers

Published March 1, 2006 at 11:38 a.m.
Tags: omma

OnMilwaukee.com is featured in the March 2006 issue of OMMA (The Magazine of Online Media, Marketing & Advertising) in a full-page profile article called "Milwaukee's Finest" by Lynn Russo.

The article quotes OMC co-founders Andy Tarnoff and Jeff Sherman and refers to the online magazine as an, "Independent site that thrives unencumbered by the baggage of an offline parent company."

It continues, "What makes the business model and the site itself unique? For starters, OnMilwaukee has successfully competed against other media properties in its hometown for seven years. In fact, the site considers itself a magazine rather than a dot-com because of its robust content. It claims to be the No. 2 media property in Milwaukee behind the daily newspaper, The Milwaukee Journal Sentinel, with 40,000 registered users and nearly 30,000 daily visitors. OnMilwaukee even caught the eye of President Bush when he visited the city in May 2005.

"Not bad for a business conceived on napkins in a Chinese restaurant, which launched at a time when local Milwaukee advertisers weren't spending a dime on digital media."

OMMA is a national trade magazine published by MediaPost Communications and is read by media buyers, new media executives and interactive agencies.

Read the complete article here.

4 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by OMCreader on March 2, 2006 at 3:28 p.m. (report)

IrishEyesTwo said: You guys are da bomb!!! Just moved out of state and our (new) local on-line stinks! I wish you guys would give them a few tips. Check them out. www.gotriad.com

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Posted by OMCreader on March 1, 2006 at 2:19 p.m. (report)

Harry J. said: There's only one problem with this place: I never get any work done because I'm too busy reading these damn posts!!! ;-)

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Posted by OMCreader on March 1, 2006 at 2:18 p.m. (report)

Kendall said: OMC is the bomb and (I'm sure) a model for other sites like it! Keep up the good work.

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Posted by OMCreader on March 1, 2006 at 11:46 a.m. (report)

BRT said: Congratulations!

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Reader Poll
If Tom Barrett were to become governor, who should be our next mayor?
Former Ald. Mike D'Amato
Hispanic Chamber CEO Maria Monreal-Cameron
Sheriff David Clarke
Council president Willie Hines
High Life Guy Windell Middlebrooks
OnMilwaukee.com's Jeff Sherman
Other

Results after 118 votes.

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