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Milwaukee's Daily Magazine for Saturday, July 26, 2014

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In Festival Guide

Don't forget to make a "pretzel necklace" before you arrive because it's an awkward thing to share.

Sample away at Brewfest

The fifth annual Milwaukee Brewfest takes place on Sat., July 26 at the old Coast Guard pavilion, 1600 N. Lincoln Memorial Dr., on the lakefront. The event starts at 3 p.m.

Brewfest provides unlimited sampling – yes, you read that right – of hundreds of craft beers, microbrews and ciders from around the world along with musical performances, a silent auction and food samples. Food is also for sale from local restaurants.

General admission tickets are $45 in advance or $50 at the entrance on the day of the event. The $75 VIP tickets are sold out. Want a chance to win tickets? Watch's social media next week. Follow us here and here.

Designated driver tickets cost $10 in advance and $15 at the entry. This ticket includes a brat or burger meal and three nonalcoholic beverage tickets.


Photodavie | July 16, 2014 at 11:10 a.m. (report)

I get the MKE desire for All-you-can-anything, but I'd like to seriously go and sample a few beers I've never had (and not go to get tanked). But not for $50. Events like this elsewhere are usually $15 for a 8oz souvenir glass and 3 tastings. Additional tastings for $2-3. This allows you to try as many or as few beers as you'd like w/o having to feel like you need to drink your $50 worth and end up passed out in a port-o-potty. This is also a turn-off to most non-beer drinkers that might want to try a couple beers or ciders, but again aren't that crazy about beer to spend $50.

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