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Milwaukee's Daily Magazine for Thursday, Oct. 2, 2014

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In Festival Guide

Summerfest today announced an opening day ticket giveaway. (PHOTO: Bobby Tanzilo )

Summerfest kicks off with opening day ticket giveaway


In case there weren't enough special discount days and giveaway days for Summerfest, today the Big Gig announced yet another way to score free tickets. No canned goods required for this special giveaway either. In fact, the only thing required is five words.

On Wednesday, June 25 – the opening day of Summerfest – the city's summer music centerpiece will have a grounds-wide quarter-million-dollar ticket giveaway to kick off the festivities.

Beginning at 5 p.m. on opening day, Summerfest grounds crew and security staff members will hand out 25,000 free weekday admission tickets (for those doing the math, that's $11 a ticket, adding up to $275,000 in total value) to those in attendance Wednesday night. All one has to do is approach one of the ticket distributors, smile and say this year's festival's tagline, "Let's paint the town red." Each person who does this will receive one weekday admission ticket – while supplies last.

The start of the giveaway at 5 p.m. will be signified by horns sounding, fireworks going off and a recorded message coming on over the Henry Meier Festival Park's P.A. system.

The ticket giveaway is just one of several events kicking off Summerfest next Wednesday. The opening ceremonies will take place as well on June 25 at 5 p.m. at the Briggs & Stratton Big Backyard stage, while the traditional Big Bang Fireworks show will hit the skies later that night. For those who want to score more free tickets as well, Wednesday, June 25 is also Johnson Controls Stomp Out Hunger Day from noon until 3 p.m., where attendees can donate three non-perishable food items to receive a free weekday admission ticket.

And, of course, there's the music, whose opening day lineup includes Bruno Mars, Arctic Monkeys, Neon Trees, Ray LaMontagne, Ben Harper & Charlie Musselwhite, Clay Walker, Trombone Shorty & Orleans Avenue and Rick Springfield.

Summerfest runs from June 25-July 6, with a day off on Monday, June 30.


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