By OnMilwaukee Staff Writers   Published Sep 06, 2011 at 3:12 PM

Milwaukee Brewers relief pitcher John Axford is huge movie buff. He's also, of course, known for his distinctive mustache.

Today, you may have noticed a few new outdoor ads featuring Axford. He's helping to promote the upcoming Milwaukee Film Festival via digital billboard ads on Lamar's network.  Ads are now rotating at the corner of North and Oakland Avenues.  

In other Axford news, Wahl Home Products today announced a sponsorship with John.

On its blog the company says, "it's only natural the company that invented the facial hair trimmer would team up with one of the game's most recognizable facial hair supporters – Milwaukee Brewers pitcher John Axford."

Follow Axford on Twitter here.