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Milwaukee's Daily Magazine for Friday, April 18, 2014

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In Sports Commentary

Soccer has long had advertisements on its jerseys. (PHOTO: Regular Daddy)

New NBA rule could open big revenue stream for Bucks


Normally when some sports organization proposes a significant new fundamental change, I line up with the army arrayed against this "progress."

I was opposed to the designated hitter, I fought against permitting the zone defense in the NBA, and I can't stand rules that prohibit taunting.

But that string of opposition has now been broken by the venerable minds of the National Basketball Association. At the annual Board of Governors meeting owners decided to allow advertising patches to be placed on uniforms.

I love this one.

The idea, of course, is to raise more money for the teams and the league. Obviously the NBA has taken notice of NASCAR, where everything in the race is plastered with commercial signage. You can't even tell what color a driver's uniform is for all the commercial tags sewn on.

What the league is talking about is a 2-½ inch square on the left front of the uniform, right where the NBA logo is now.

Implementation will be delayed for a year to give everyone time to get sponsors lined up for the patches. I love this idea so much I think they should have gone much further. The possibilities seem virtually endless. Let's allow advertising on everything.

You could sell ads on the basketball itself. Imagine Titleist advertising itself on a basketball. And there are so many other possibilities. Think about it. Ads on...

  • Jon McGlocklin's headset
  • The Energee Dancers' bare bellies
  • The wrist, knee and elbow bandages the players wear
  • The ties worn by all coaches
  • The backboard
  • Bango's butt
  • The championship banners hanging from the rafters
  • Beer cups and nacho containers
  • The back of the seat in front of you
  • Warm-up jackets (This could be a bargain because they are only visible part-time)
  • Sponsor each message from the PA announcer. "Number 34, Jennings, in for Ellis, brought to you by Speedy Lube
  • Ushers and concession workers

It seems like the possibilities are endless. But who can the Bucks get to take advantage of all these advertising opportunities? I think the advertisers should be uniquely Milwaukee and we have an abundance of candidates.

The natural candidate for the jersey patches themselves would be Kohl's Department Stores. A match made in heaven.

Given how the Bucks have been known to go into slumps putting up the ball from all corners, on the backboard we could place the logo of the famed South Side bar At Random.

On the flat, tanned tummies of Energee dancers I'd put the logo of another South Side bar, Beer Belly's.

Take three coaches and make each one wear a tie featuring a different dome from Mitchell Park.

On Bango's butt we could advertise Sciortino's great burger buns.

Froedtert Hospital could put its logo on every bandage, support stocking and wrist band worn by the players.

You get the idea and if you have ideas, let me know and I'll pass them on to the Bucks.

If we all get behind this idea we could drastically increase revenue for the team and, who knows, we might not even need a new arena?


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