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Milwaukee's Daily Magazine for Wednesday, April 16, 2014

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In Sports

The Jose Cuervo Pro Beach Volleyball Tour takes to the sand this weekend.

In Sports

The courts will soon be crawling with pro volleyballers vying for a $60,000 payday.

In Sports

There will, of course, be a bar, plus a special Bar Wars on the Beach volleyball tournament for local bar teams.

Jose Cuervo Pro Beach Volleyball sets up in Milwaukee


Part of a four-stop series that will span the United States, Jose Cuervo's Pro Beach Volleyball Series kicks off right here in Milwaukee this weekend.

The tournament will be held at Bradford Beach where eight teams from across the U.S. will compete for a $60,000 payday. Other stops on the tour include Manhattan Beach, Calif.; Miami and Hermosa Beach, Calif., which will be televised.

The series at Bradford will not be televised, but that is not going to stop the competition from roaring into Brew City with fervor.

"I don't want to call it a warm-up for the actual tournament because it's not. It's the beginning of the four-stop tournament so it's coming to Milwaukee full force," says James Leitz of IMG Worldwide, the sports marketing firm that is organizing the tournament.

"Milwaukee will get the full service with a full stadium, VIP seating arrangements, live music, good food and a rock climbing wall."

Local taverns will join in the action with the "Bar Wars on the Beach" competition. The Bar Wars tournament will showcase 24 six-player teams representing various bars, clubs and taverns around the area competing for the bragging rights of best bartender volleyball team.

"The bar tournament will allow the local teams to play on the professional courts that we are setting up down there. It's a great way to combine the pro tournament with all the local events that will be going on at the same time," says Leitz.

The Bar Wars tournament will be played from 11 a.m. to 3 p.m. Friday, July 22. The pro series kicks off Saturday.


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