2400 N. Lincoln Memorial Dr.
Milwaukee, WI 53211
On New Year's Day it is the scene of the annual Polar Bear Plunge in Lake Michigan.
SURG Beach Party
For the last five years, SURG has hosted a block party to thank our loyal customers, celebrate the end of summer, and highlight favorite menu items from each of the SURG restaurants. This year, we're moving from the block to the beach! Bradford Beach was voted the number three 'Best Urban Beach' by USA Today's 10Best poll and is a top beach volleyball destination in the Midwest. The day will be filled with great food featured by Carnevor, Hom Wood Fired Grill, Distil & Mikey's Modern BBQ, and drinks from the Bradford Beach tiki huts, live music, and a championship volleyball tournament. There will be a shuttle service available to pick up and drop off from Milwaukee Street in front of Carnevor/Distil!