Milwaukee's Daily Magazine Monday, Nov. 23, 2009
Today
Hi: 50
Lo: 41
Tue
Hi: 51
Lo: 44
Wed
Hi: 50
Lo: 35
Section Sponsor
Article Tools
Print this Article
Make text larger
Related Twitter Posts

  • Twicky_Bobby:
    Forget starbucks or dunkin donuts those are for college kids with no jobs...lol

  • MunMun2610:
    To starbucks or not to starbucks?? Hmmmmz....

  • amourfouu:
    Starbucks or Costa?! - Discuss… link

  • JK8675309:
    RE TWEET PLEASE! Win $10 Starbucks Gift Card, $50 Visa Card, $500 Flat-Screen or $500 Visa Card at #TweetMyJobs #Contest link

  • IkeMagnifico:
    Chillin' in Starbucks before I go to work. Gonna be a great day today or somebody's gonna get hurt. Sup ya'll!#fb


Follow us on Twitter ...
In Travel & Visitors Guide Blogs
Welcome to Alterras
Throw me across the counter a latte once, wouldja?  
By Bobby Tanzilo RSS Feed Twitter Feed
Managing Editor

E-mail author | Author bio
More articles by Bobby Tanzilo

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published June 3, 2009 at 9:06 a.m.
Tags: alterra, mitchell international, airtran, starbucks, ssp international

One of our favorite Milwaukee-isms here in the OnMilwaukee.com editorial office is the Brew City penchant for adding an "s" to the names of local businesses that don't really have them. As in, "let's have a coffee at Alterra's," or, "I sure miss Schwartz's."

Some of you already know that yesterday Drew Olson and I flew to Atlanta so that we could meet comedian Mark Malkoff and also try out the in-flight WiFi that AirTran now offers.

Arriving at Mitchell International, I was thirsty for coffee -- big surprise, I know -- and I pondered a latte at Starbucks in the main concourse. When I saw there were no outlets to charge the laptop, I tried to think of other places to pass the hour that remained before departure.

Then I remembered that there are now Alterra kiosks in the concourses. So, I passed through security and strolled down Concourse C on the way to my latte. When I ordered, I was told that the kiosks at the airport don't punch Alterra's customer rewards cards.

That's not really a surprise, however, because Alterra at the airport is really owned by SSP America, which owns food and beverage places at airports all around the country.

SSP is known for working with local institutions -- like Alterra and Bartolotta Restaurant Group in Milwaukee -- for its outlets. And in Milwaukee, they really got it right. On the receipt for my latte, the name of the business is listed as "Alterras Coffee."

Welcome to Milwaukee! Throw me across the counter a latte once, wouldja?



More Information ...
General Mitchell International Airport
5300 S. Howell Ave.
Milwaukee, WI 53223
(414) 747-4808

8 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by Nezrite on June 4, 2009 at 2:36 p.m. (report)

I remember years ago when people used to call Jimmy's Grotto in Waukesha, "Jimmy Grotto's."

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by BrewCityAllstar on June 4, 2009 at 8:40 a.m. (report)

Okay, I think I've got a handle on this one- adding -s or -es generally pluralizes a noun. adding an apostrophe s indicates ownership, and adding s apostrophe indicates ownership by more than one person or thing. The only way an s should be on Alterra (which is the name of the coffee shop is if you are referring to multiple locations (there are two Alterras within a mile.) When referring to something Alterra owns is the only time an 's or s' should be used- as in Alterra's patio, tables, bathrooms, etc.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by WestsideTide on June 3, 2009 at 2:46 p.m. (report)

Older/Wiser: are you serious? That is quite a stretch.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by Reader on June 3, 2009 at 11:42 a.m. (report)

Yes. That's the deal. The store's name is "Alterra Coffee Roasters," not "Alterra's Coffee Roasters." Same with "Lela" and "Swig." Call Swig. It's "hello, and thank you for calling Swig." Not, "thank you for calling "Swig's!"

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by Wha? on June 3, 2009 at 11:35 a.m. (report)

How is adding "a" S appropriate to a name that doesn't have one.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5




Show me the other 3 Talkbacks
Recent blogs/briefs by Bobby Tanzilo
What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Rehearsal dinner proves Urbieta is ready for Beard
Thursday
Last night, I experienced the second of two rehearsal dinners at Ristorante Bartolotta ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. If you give a kid a play ...
Nov. 16, 2009
Like many homes, ours chimes with the sound of countless readings of "If You Give a Mouse ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Italian "tweats" at The Pasta Tree
Nov. 11, 2009
Last night I tweeted from the first installment of The Pasta Tree's proposed 20-dinner ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. The economy is taking a bite out of our dining scene
Nov. 10, 2009
With the economic downturn it seemed safe to assume that there would be casualties among ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Transformed Mayer adds Bradley Center gig on March 1
Nov. 05, 2009
Is it my imagination or is John Mayer looking more and more like an update of the circa-1986 ...



Reader Poll
When visiting Milwaukee, what do you want to see first?
A game at Miller Park.
A brewery tour.
The Harley Museum.
The Art Museum.
Somewhere else.

Results after 2528 votes.

OnMilwaukee.com is part of the In Click Network. Other In Click sites include: 30RockReport.com | Behind The Scenes at OnMilwaukee.com | BetterRecipes.org | Bimmer Digest | Brain Brawn & Body | BrewCityBeats.com | Brewcitybigscreen.com | britneysnation.com | BritPop Rocks | Brooklynbanter.com | CactusLeagueReport.com | Caffeinateddigest.com | Culinary Piedmont | Cycling Chainring | Daily Lost Update | Daily Milwaukee News | Daily Spa | DannyGokeyMilwaukee.com | Dogs Blogs | EarthFueled.com | Edible Wisconsin | FanaticPhotog.com | Gadget Deals and Steals | GolfLinksWisconsin.com | H1N1 Alerts | H1N1 Blog | H1N1 Prevention | H1N1 Reporter | H1N1 Tracker | HogEnthusiast.com | Informed Runner | iPhone Daily Report | Man United Nation | Milwaukee Brewers Nation | Milwaukee Bucks Blog | Milwaukee Dad | Minnesota Wild Nation | MomMilwaukee.com | My Super Stocks | MyGayMilwaukee.com | MyHangoverHelper | News on Draught | NY Mets Nation | OnAtlantaGA.com | OnAustinTX.com | OnBaltimoreMD.com | OnBirminghamAL.com | OnBostonMass.com | OnBuffaloNY.com | OnCharlotteNC.com | OnCincinnati.com | OnClevelandOH.com | OnColumbusOH.com | OnDallas.com | OnDCmetro.com | OnDenverCO.com | OnDetroitMI.com | OnDoorCounty.org | OnFortLauderdale.com | OnGreenBay.com | OnHartford.com | OnIndianapolisIN.com | OnKansasCityMO.com | OnLakeCountry.com | OnLosAngelesCA.com | OnLouisvilleKY.com | OnMadison.com | OnMemphisTN.com | OnMiamiFLA.com | OnMilwaukee.com Cars | OnMilwaukee.com Metro Headlines | OnNashvilleTN.com | OnNewOrleansLA.com | OnNYCny.com | OnOrlandoFL.com | OnPalmSprings.com | OnPhiladelphia.com | OnPhoenixAZ.com | OnPittsburgh.com | OnPortlandOR.com | OnProvidence.com | OnRichmondVA.com | OnSacramento.com | OnSaltLakeCity.com | OnSanAntonioTX.com | OnSanDiegoCA.com | OnSanFran.com | OnSanJose.com | OnSeattleWA.com | OnSinCity.com | OnStLouis.com | OnStPetersburg.com | OnTampaBay.com | OnTucsonAZ.com | OnTwinCities.com | OnWichita.com | OnWindyCity.com | Packers Posts | Porsche 911 Fans | PriusFans.com | Roller Derby Network | SnuggieFans.com | SummerfestRocks.com | Swine Flu China | Swine Flu Reporter | The 24 Reporter | The Barack Obama Fan Club | The Brilliant Manager | The Comic Book Reporter | The In Click | The Office Fan Blog | TheHDTVReporter.com | TheNetbookBlog.com | TheNewParentBlog.com | Trueguitarheroes.com | Vintage Mets | VW Busses | WaukeshaWeekly.com | Weekly Media News | Wisconsincustomhomenews.com | WisWomen.com | Woodworker Digest