Milwaukee's Daily Magazine Friday, Dec. 4, 2009
Today
Hi: 29
Lo: 19
Sat
Hi: 36
Lo: 23
Sun
Hi: 38
Lo: 24
Section Sponsor
Article Tools
Print this Article
Make text larger
Related Twitter Posts

  • kenyule:
    Surely this is wrong. My lovely wife watching Bridget Jones and I'm cooking meal. I am having a beer or 2 to ease the pain though! I win.

  • smokinjm:
    @Jasara was bowling this weekend. Bowling and beer very cool Coke or Pepsi?

  • Ginniechu:
    @muse Are there more stadium dates to come (in Germany, that is) or will I have to go to the Nijmegen gig? :o

  • all_caps:
    @map_maker Open House? Open Source? That's like Free Beer and Free Speech all at the same time. Stallman would be proud, or yelling.

  • jehmz:
    @Musicsnob7 @WacquiJacqui i could go for a cold beer right about now... or a margarita...


Follow us on Twitter ...
In Travel & Visitors Guide Blogs
Marketing in Germany
A construction ad on a building in Munich.
By Judy Steffes RSS Feed
Special to OnMilwaukee.com

E-mail author | Author bio
More articles by Judy Steffes

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published June 8, 2008 at 9:47 a.m.
Tags: advertisements, munich, beer, germany, biking

PRIEN, GERMANY -- There are a couple of unique marketing strategies I've seen in Germany.

On a roundabout just outside of Munich there was a Chrysler Dodge dealership with an inflatable Statue of Liberty facing the main drag.

An interesting attempt at selling American made cars in a country that seems dedicated to conserving fuel. Plus, there are BMWs everywhere.

Another marketing tool involves the Germans use of construction space as an enormous tarp covers the work in progress and ad space is sold. I'm told that's the law in Germany, but am looking for more input.

Finally there are beer signs. Some have a pair of Bavarian pretzels and two frothy steins locked in a cheer.

Another has rich golden beer in sweaty pilsner glasses.

Then there's the billboard for for Lowengrube, posted in a small town outside Prien. It's at ground level and set on a turn. Risky, if you ask me.

The ad, of a woman and her breasts serving beer, is less than subtle. I'm surprised there isn't a crowd, standing in front, motionless, just staring, like it were television.

I'm sure the guy who passes while driving home from work hopes the billboard doesn't change for a really long time.

Got beer?

1 comment about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by mkelover on June 8, 2008 at 11:39 a.m. (report)

Evidently further proof that outdoor advertising works. It's one of one of the few mediums that transcends language barriers since it's visual. Very cool!

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5



Recent blogs/briefs by Judy Steffes
West Bend's Rohlinger makes major-league debut
Aug. 14, 2008
Ryan Rohlinger, who starred in high school at West Bend East, has played two games for ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. How does a conservative become more thrifty?
July 29, 2008
Hi, my name is Judy Steffes and I'm conservative. My friends will laugh. Thrifty, tight, ...

West Bend's Dick's Pizza is closed
July 25, 2008
Dick's Pizza and Grill, an institution in West Bend's independent restaurant community, ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. The real Germanfest
July 08, 2008
PRIEN, Germany -- I'm familiar with Milwaukee's Germanfest celebration but I was able ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Touring Chiemsee
July 02, 2008
PRIEN, Germany -- Returned to visit Prien and then Munich during my final week's tour. ...



Reader Poll
When visiting Milwaukee, what do you want to see first?
A game at Miller Park.
A brewery tour.
The Harley Museum.
The Art Museum.
Somewhere else.

Results after 2547 votes.

OnMilwaukee.com is part of the In Click Network. Other In Click sites include: 30RockReport.com | Behind The Scenes at OnMilwaukee.com | BetterRecipes.org | Bimmer Digest | Brain Brawn & Body | BrewCityBeats.com | Brewcitybigscreen.com | britneysnation.com | BritPop Rocks | Brooklynbanter.com | CactusLeagueReport.com | Caffeinateddigest.com | Culinary Piedmont | Cycling Chainring | Daily Lost Update | Daily Milwaukee News | Daily Spa | DannyGokeyMilwaukee.com | Dogs Blogs | EarthFueled.com | Edible Wisconsin | FanaticPhotog.com | Gadget Deals and Steals | GolfLinksWisconsin.com | H1N1 Alerts | H1N1 Blog | H1N1 Prevention | H1N1 Reporter | H1N1 Tracker | HogEnthusiast.com | Informed Runner | iPhone Daily Report | Man United Nation | Milwaukee Brewers Nation | Milwaukee Bucks Blog | Milwaukee Dad | Minnesota Wild Nation | MomMilwaukee.com | My Super Stocks | MyGayMilwaukee.com | MyHangoverHelper | News on Draught | NY Mets Nation | OnAtlantaGA.com | OnAustinTX.com | OnBaltimoreMD.com | OnBirminghamAL.com | OnBostonMass.com | OnBuffaloNY.com | OnCharlotteNC.com | OnCincinnati.com | OnClevelandOH.com | OnColumbusOH.com | OnDallas.com | OnDCmetro.com | OnDenverCO.com | OnDetroitMI.com | OnDoorCounty.org | OnFortLauderdale.com | OnGreenBay.com | OnHartford.com | OnIndianapolisIN.com | OnKansasCityMO.com | OnLakeCountry.com | OnLosAngelesCA.com | OnLouisvilleKY.com | OnMadison.com | OnMemphisTN.com | OnMiamiFLA.com | OnMilwaukee.com Cars | OnMilwaukee.com Metro Headlines | OnMilwaukee.com's Bartender Olympics | OnNashvilleTN.com | OnNewOrleansLA.com | OnNYCny.com | OnOrlandoFL.com | OnPalmSprings.com | OnPhiladelphia.com | OnPhoenixAZ.com | OnPittsburgh.com | OnPortlandOR.com | OnProvidence.com | OnRichmondVA.com | OnSacramento.com | OnSaltLakeCity.com | OnSanAntonioTX.com | OnSanDiegoCA.com | OnSanFran.com | OnSanJose.com | OnSeattleWA.com | OnSinCity.com | OnStLouis.com | OnStPetersburg.com | OnTampaBay.com | OnTucsonAZ.com | OnTwinCities.com | OnWichita.com | OnWindyCity.com | Packers Posts | Porsche 911 Fans | PriusFans.com | Roller Derby Network | SnuggieFans.com | SummerfestRocks.com | Swine Flu China | Swine Flu Reporter | The 24 Reporter | The Barack Obama Fan Club | The Brilliant Manager | The Comic Book Reporter | The In Click | The Office Fan Blog | TheHDTVReporter.com | TheNetbookBlog.com | TheNewParentBlog.com | Trueguitarheroes.com | Vintage Mets | VW Busses | WaukeshaWeekly.com | Weekly Media News | Wisconsincustomhomenews.com | WisWomen.com | Woodworker Digest