Milwaukee's Daily Magazine Tuesday, Feb. 9, 2010
Today
Hi: 28
Lo: 18
Wed
Hi: 24
Lo: 13
Thu
Hi: 24
Lo: 11
Section Sponsor
Article Tools
Print this Article
Make text larger
Related Twitter Posts

  • rebeccadelaney:
    @samari711 I'm going to have to meet you and buy you a beer (or several) at some point. You have been a life saver!

  • millbot:
    So, uh, does the fence represent beer? Or the lack of beer? I think I'm missing some greater existential point.

  • hicox:
    yeah I'm not a football person. I'm bored. (Maybe if I had a beer or something) at this point I'm just waiting for someone to break their

  • starweaver:
    Okay I'm at the point in my day where it has to be less beer and more water or else I'll never make it through class tomorrow night. :)

  • RawrFearmehx3:
    Q:Beer or Liqour? A:vodka;genesi;hypnotic;tequila;brandi;graygoose; You get the point! LIQ... link


Follow us on Twitter ...
In Marketplace
Point Brewery expands distribution, unveils "Nude Beach"
Nude Beach joins the Point family in April.  
By Molly Snyder Edler RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Molly Snyder Edler

Published March 29, 2008 at 5:25 a.m.
Tags: stevens point brewery, point beer, craft beer, regional brewery, lakefront brewery, sprecher brewery, naked beach, joe martino, jim wiechmann

Last year, the Stevens Point Brewery celebrated 150 years of beer making in Wisconsin, but it was only six years ago that the brewery returned to local control. Joe Martino and Jim Wiechmann -- both of who live in Milwaukee and commute to Stevens Point -- purchased the brewery from the Chicago-based Barton Beer in 2002.

"(Jim and I) heard Barton wanted to sell it so they could focus on importing, so we contacted them and a year later we closed on the deal," says Martino. "And the good news is, the brewery returned to Wisconsin ownership."

Last October, Martino attended the National Beer Wholesaler Association trade show in Las Vegas, which led to distribution contracts in Georgia, Maryland, Rhode Island, Massachusetts, Nebraska, Kentucky and at least four more states that are still in the works. Prior to the trade show, Point beer was available only in the Midwest.

Martino says his product is well received because it's "true to style" and it's a beer that people can easily consume more than one per sitting.

"We don't make beers that are on the fringe and appeal to a small audience. We want to offer products that appeal to a wider demographic," he says.

However, Martino says his company has more in common with small breweries like Lakefront and Sprecher than massive operations like SABMiller.

"I'm a member of the Brewers Guild of Wisconsin and Russ Klisch (co-owner of Lakefront Brewery) is the chairman," he says. "I find the small brewers very cordial."

The Stevens Point Brewery -- often referred to as the "Point Brewery" -- is considered a regional brewery. It produces about 70,000 barrels of beer a year, which is roughly a million cases.

 Page 1 of 2 (view all on one page)

Next >>




More Information ...
Related links:

Post a comment / write a review.



Reader Poll
When visiting Milwaukee, what do you want to see first?
A game at Miller Park.
A brewery tour.
The Harley Museum.
The Art Museum.
Somewhere else.

Results after 2603 votes.

OnMilwaukee.com is part of the In Click Network. Other In Click sites include: 30RockReport.com | Behind The Scenes at OnMilwaukee.com | BetterRecipes.org | Bimmer Digest | Brain Brawn & Body | BrewCityBeats.com | Brewcitybigscreen.com | britneysnation.com | BritPop Rocks | Brooklynbanter.com | CactusLeagueReport.com | Caffeinateddigest.com | Culinary Piedmont | Cycling Chainring | Daily Lost Update | Daily Milwaukee News | Daily Spa | DannyGokeyMilwaukee.com | Dogs Blogs | EarthFueled.com | Edible Wisconsin | FanaticPhotog.com | Gadget Deals and Steals | GolfLinksWisconsin.com | H1N1 Alerts | H1N1 Blog | H1N1 Prevention | H1N1 Reporter | H1N1 Tracker | HogEnthusiast.com | Informed Runner | iPhone Daily Report | Man United Nation | Milwaukee Brewers Nation | Milwaukee Bucks Blog | Milwaukee Dad | Minnesota Wild Nation | MomMilwaukee.com | My Super Stocks | MyGayMilwaukee.com | MyHangoverHelper | News on Draught | NY Mets Nation | OnAtlantaGA.com | OnAustinTX.com | OnBaltimoreMD.com | OnBirminghamAL.com | OnBostonMass.com | OnBuffaloNY.com | OnCharlotteNC.com | OnCincinnati.com | OnClevelandOH.com | OnColumbusOH.com | OnDallas.com | OnDCmetro.com | OnDenverCO.com | OnDetroitMI.com | OnDoorCounty.org | OnFortLauderdale.com | OnGreenBay.com | OnHartford.com | OnIndianapolisIN.com | OnKansasCityMO.com | OnLakeCountry.com | OnLosAngelesCA.com | OnLouisvilleKY.com | OnMadison.com | OnMemphisTN.com | OnMiamiFLA.com | OnMilwaukee.com Cars | OnMilwaukee.com Metro Headlines | OnMilwaukee.com's Bartender Olympics | OnNashvilleTN.com | OnNewOrleansLA.com | OnNYCny.com | OnOrlandoFL.com | OnPalmSprings.com | OnPhiladelphia.com | OnPhoenixAZ.com | OnPittsburgh.com | OnPortlandOR.com | OnProvidence.com | OnRichmondVA.com | OnSacramento.com | OnSaltLakeCity.com | OnSanAntonioTX.com | OnSanDiegoCA.com | OnSanFran.com | OnSanJose.com | OnSeattleWA.com | OnSinCity.com | OnStLouis.com | OnStPetersburg.com | OnTampaBay.com | OnTucsonAZ.com | OnTwinCities.com | OnWichita.com | OnWindyCity.com | Packers Posts | Porsche 911 Fans | PriusFans.com | Roller Derby Network | SnuggieFans.com | SummerfestRocks.com | Swine Flu China | Swine Flu Reporter | The 24 Reporter | The Barack Obama Fan Club | The Brilliant Manager | The Comic Book Reporter | The In Click | The Office Fan Blog | TheHDTVReporter.com | TheNetbookBlog.com | TheNewParentBlog.com | Trueguitarheroes.com | Vintage Mets | VW Busses | WaukeshaWeekly.com | Weekly Media News | Wisconsincustomhomenews.com | WisWomen.com | Woodworker Digest