Paul Upchurch named new VISIT Milwaukee president
As reported yesterday, after a nationwide search, VISIT Milwaukee today named Paul Upchurch as its new president and CEO.
The announcement was made by VISIT Milwaukee chairperson Lynda Kohler at this morning's board of directors meeting at the Milwaukee Hilton City Center.
Upchurch, a native of Inkster, Mich., a suburb of Detroit, joins Milwaukee's convention and visitors' bureau after more than 30 years in the hospitality and tourism industry, including five years (2001-05) as vice president of hotel operations with Milwaukee-based Marcus Hotels and Resorts. He most recently held the position of chief operating officer for Chicago-based TCA Holdings, operator of private sports resorts and clubs in the United States and Canada.
"Paul brings to the position a long and successful track record in the hospitality and tourism industry," said Kohler. "Working with staff, our board and industry partners, we're confident that Paul's leadership will help us grow our regional tourism economy and bring it to the next level."
Upchurch said he's excited about the opportunity to return to Milwaukee in his new capacity.
"As a Midwesterner, my five years working in Milwaukee stand out as the most memorable," he said. "It's an honor for me to join this outstanding tourism marketing organization and work to grow our convention, meetings and leisure travel business for the region."
Upchurch holds a B.A. in Psychology from the University of Michigan-Dearborn. He and his wife Cindy have two children, Stephanie, 21 and Eric, 18.
If you hire someone who hasn't ever lived/worked outside of Wisconsin, doesn't that limit you? Don't you want someone with the mix of being someone who had lived here and worked in the industry in the past as well as experience in the industry outside of Wisconsin? Seems like a good fit to me.
A nationwide search? I can't believe there is not one Wisconsin born and raised person who would qualify for this position....someone who loves Wisconsin....lives here...maybe raising or raised a family here...worked here. It sounds like Mr. Upchurch is a good candidate and I wish him the best of luck, but I find it hard to believe we had to search the nation to find someone to help sell the city of Milwaukee to the rest of the world.
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