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Love burgers? Adore beer? Want to enjoy both in support of a great cause?
That's exactly what you can do during Merriment Social’s "Merriment Madness" Burger Competition, which takes place March 17 through the end of April.
The competition, which will operate much like the brackets used during the March Madness college basketball tournament, will pit local breweries against one another in weekly competitions aimed at raising money for area non-profit organizations.
Participating breweries and their non-profit partners include:
MobCraft / Walker’s Point Association
Lakefront Brewery / Milwaukee River Keeper
Black Husky Brewing / The Leukemia Lymphoma Society
Enlightened Brewing Co. / Bay View Community Center
Third Space Brewing / Camp Kindred
1840 Brewing Co. / Project Bubaloo
Broken Bat Brewing Co. / Miracle League of Milwaukee
Eagle Park Brewing Co. / OneHope27
How does it work?
During the competition, local breweries will pair custom-built burgers with one of their best brews (some exclusive or rare) with the hope of winning over Merriment Social guests.
Each week during "Merriment Madness," two breweries will "face off" against one another with the goal of making it to the next round. The burger and beer pairings will be available every day during regular service for $14. The champion will be determined by guests, who receive one vote for every burger ordered.
A portion of the proceeds from each burger and beer purchased will be set aside in a "pot" which will accumulate over the seven-week competition. At the end, the money will be donated to the champion brewery’s chosen non-profit organization. Merriment Social will also host a dedicated fundraising event for the organization to make an even greater impact.
The burgers for each weekly competition are still in development, but you can look forward to burgers from 1840 Brewing Co. and Broken Bat Brewing during week one; Black Husky and Third Space during week two; Eagle Park and MobCraft during week three; and Lakefront and Enlightened Brewing during week four.
More ways to give
Guests can also contribute to the charitable giving by ordering beer from Merriment Social’s dedicated tappers, which will showcase beers from each of the breweries. During the seven-week competition, $1 from every brew purchased will be donated to the corresponding non-profit organization.
Guests can also participate in several events and mini fundraising parties hosted by both the breweries and non-profits. These events will be held at Merriment Social on designated days throughout the competition.
Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.
Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon.
Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.