By Lori Fredrich Senior Writer & Dining Editor Published Mar 09, 2020 at 6:01 PM

"Bar Month" at OnMilwaukee is back! For the entire month of March, we're serving up fun articles on bars, clubs and beverages – including guides, the latest trends, bar reviews, the results of our Best of Bars poll and more. Follow along with the #DrinkOnMke hashtag too. Grab a designated driver and dive in!

Love burgers? Adore beer? Want to enjoy both in support of a great cause?

That's exactly what you can do during Merriment Social’s "Merriment Madness" Burger Competition, which takes place March 17 through the end of April.

The competition, which will operate much like the brackets used during the March Madness college basketball tournament, will pit local breweries against one another in weekly competitions aimed at raising money for area non-profit organizations.

Participating breweries and their non-profit partners include:

MobCraft / Walker’s Point Association 
Lakefront Brewery / Milwaukee River Keeper 
Black Husky Brewing / The Leukemia Lymphoma Society 
Enlightened Brewing Co. / Bay View Community Center 
Third Space Brewing / Camp Kindred 
1840 Brewing Co. / Project Bubaloo 
Broken Bat Brewing Co. / Miracle League of Milwaukee 
Eagle Park Brewing Co. / OneHope27 

How does it work?

During the competition, local breweries will pair custom-built burgers with one of their best brews (some exclusive or rare) with the hope of winning over Merriment Social guests.

Each week during "Merriment Madness," two breweries will "face off" against one another with the goal of making it to the next round. The burger and beer pairings will be available every day during regular service for $14. The champion will be determined by guests, who receive one vote for every burger ordered.

A portion of the proceeds from each burger and beer purchased will be set aside in a "pot" which will accumulate over the seven-week competition. At the end, the money will be donated to the champion brewery’s chosen non-profit organization. Merriment Social will also host a dedicated fundraising event for the organization to make an even greater impact.

The burgers for each weekly competition are still in development, but you can look forward to burgers from 1840 Brewing Co. and Broken Bat Brewing during week one; Black Husky and Third Space during week two; Eagle Park and MobCraft during week three; and Lakefront and Enlightened Brewing during week four.

More ways to give

Guests can also contribute to the charitable giving by ordering beer from Merriment Social’s dedicated tappers, which will showcase beers from each of the breweries. During the seven-week competition, $1 from every brew purchased will be donated to the corresponding non-profit organization.

Guests can also participate in several events and mini fundraising parties hosted by both the breweries and non-profits. These events will be held at Merriment Social on designated days throughout the competition.

Watch Merriment Social’s Facebook and Instagram feeds for additional information about the featured burgers, beers and events taking place each week.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.