By Eric Paulsen Special to OnMilwaukee.com Published Apr 09, 2002 at 5:49 AM

Look at any "short list" of preferred cover bands and entertainers for local events and festivals, and the Sweet Tarts are on it.

Delivering an upbeat mix of retro dance, current hit music and updates of longtime favorites, the Sweet Tarts have always worked to pump up their audience and ensure a good time, whether playing a neighborhood block party or the Miller stage at Summerfest.

The dual lead singers, one male, Mark Uselman, and one female, Cheryl O'Hara, allow the Sweet Tarts a high degree of flexibility with both sound and presentation. Their drummer Brian Wirt, keyboardist Adam Theisen, and guitarists Mike O'Hara and the new guy Steve "Wags" Wagner, combine with the leads to generate a multitude of sounds. Longtime fans are familiar with their variations of popular covers, including the reggae-influenced "Girls Just Wanna Have Fun" and the ska inflections in their version of "Hungry Like The Wolf". Their pumped-up version of Celine Dion's "My Heart Will Go On" gets people dancing. Their playlist ranges from the likes of Madonna, ABBA and Elton John to Yaz, KMFDM, Save Ferris and No Doubt.

Named, of course, for a favorite candy (which means, yes, there was a chance they could have been "The Zagnuts" or "The Oh! Henrys"), the Sweet Tarts have played hundreds of shows all over the region since their 1996 inception. As each band member kept up a frantic pace of shows combined with hectic work and home schedules, thoughts of moving on and retiring the band surfaced. Last year, they announced their final show would be played by December 1 at the Richfield Chalet, and they hung it up for good after that.

Or so they thought.

Uselman, a lead singer and occasional tambourine player, describes it this way: "We needed a break. Some of us wanted to spend time with -- or even start -- families. So we stopped. But after three months, we all missed it so much we came back."

The announcement of their return caught everyone by surprise, though some reactions were negative.

"Some people were upset with us for retiring and then un-retiring -- pulling a "Michael Jordan," as some put it," Uselman quips, "but it wasn't a stunt or anything; we really meant to stop at the time. We never imagined we'd miss it as much as we did."

The group's first show back took place on February 9 to a full house and the Sweet Tarts have been keeping a busy schedule ever since. They've been stocking their Web site, full of news, schedules, chat boards, pictures and even video of their performances.

Their upcoming shows include Optyx in Racine on April 12, and JD's Fieldhouse in Caledonia on April 20. A busy summer is pending as the weather warms up and outdoor shows appear on the horizon.

And what are the future plans for the Sweet Tarts now?

"One more summer," Uselman says. "No plans after that."

Stay tuned.

Eric Paulsen Special to OnMilwaukee.com
Eric Paulsen is a Milwaukee native but also grew up in Chicago, Detroit and Dallas, which means he’s never lived in a decent climate. Paulsen works as the Communications Officer for the Greater Milwaukee Committee, serves as a writer and contributor for commercials and a national TV show and pops up on 103.7 Kiss FM on weekends, doing his share of overplaying Top 40 hits. Previously, he was a business partner and director in a start-up online research company that began in 1998 and reached the Inc. 500 list by 2005. He was an early contributing writer for OnMilwaukee.com, dating back to 1999. He got his MBA from UW-Milwaukee in 2007 and also holds a BS in Consumer Science (a degree he can’t explain, either) from UW-Madison and thus cheers on the Badgers with reckless abandon. Eric is a graduate of the Future Milwaukee Leadership Program and participates in many community-minded events and initiatives, invited or not. When he’s not working, Paulsen enjoys running, road trips and practicing for a future career as a beer connoisseur.