A new campaign to promote COVID testing access and information launched today with the debut of TestUpMKE.com. The website and ongoing campaign will provide the latest information about where, why and when to get COVID-19 tests in Milwaukee County, as well as important resources for communities of color and those who have been disproportionately impacted by the pandemic, such as essential workers and immigrants.
“We’ve had a diverse team of communications experts and community influencers helping shape the goals of the TestUp outreach plan,” says Alison True, communications director, Sixteenth Street Community Health Centers and TestUpMKE committee chairperson. “Not only is the website available in Spanish, Hmong, Arabic and Burmese, it also has an accessibility feature for those with hearing, visual and other special needs.”
The TestUpMKE campaign will include a variety of grass-roots communications and social media to help address confusion and misinformation about types of COVID tests, eligibility for testing, the importance of contact tracing and the role of testing in stopping the spread of the coronavirus. With a COVID testing location map, catalog of frequently asked questions and downloadable education materials, TestUpMKE serves as the "go-to" source for the most up-to-date testing information in the Milwaukee community.
Should COVID testing locations in Milwaukee county change or should the CDC or the Wisconsin Department of Health Services alter COVID testing guidance, TestUpMKE will be able to get timely updates to the community through print, radio, social media and other outreach strategies.
“TestUpMKE will be an important resource for our community in the weeks and months ahead,” said Milwaukee County Executive David Crowley. “As COVID testing resources and science evolves, this project will help make sure that accurate information is available to those who need it most. TestUp’s focus on health equity was not an afterthought – it is part of the core of strategic focus to invest in equity and provide resources in areas that have been historically underserved. Health equity was one of our main priorities for COVID testing outreach and communication.”
With diversity and equity as a priority in this campaign, INPOWER, a Milwaukee based, minority-women-owned marketing firm, was identified as a project collaborator. The agency comes with particular expertise in health care-related messaging to urban and multi-cultural audiences.
The project seeks to align with other campaigns that are advancing health equity such as MaskUpMKE, You Matter, and Creative Health Collective. Carrying the values of diversity, equity, and self-empowerment, the TestUpMKE campaign and website offer a refreshed perspective on how COVID-19 testing information is delivered. Visit TestUpMKE.com to learn more about the mission for a healthier Milwaukee.