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In Bars & Clubs

Schlitz has had a great Milwaukee summer.

70 years of the Brown Bottle in Milwaukee

It's been a big year for Schlitz. Earlier this summer the classic '60s formula returned to the Milwaukee market with a bang, and now we are on the cusp of celebrating the 70th anniversary of the Schlitz Brown Bottle Restaurant in Milwaukee.

Although the brown glass beer bottle had been used since 1911, the Brown Bottle Guest Hall and Hospitality Center -- later known as the Brown Bottle Pub, and now Libiamo Restaurant -- did not open until Aug. 18, 1938.

The Museum of Beer & Brewing, a non-profit organization dedicated to preserving and displaying the proud history of beer and brewing, and Schlitz Historian Leonard Jurgensen host a celebratory event at Libiamo on Monday, Aug. 18 from 4:30 to 8 p.m. Expect plenty of Schlitz, apps from Libiamo, as well as a presentation and Q&A with Jurgensen.

When Dean Cannestra opened Libiamo in the former Brown Bottle space in 2005, he kept the original woodwork, lighting and plaster intact. The wrought iron hanging light fixtures were made by Cyril Colnik, an Austrian who immigrated to Milwaukee in 1893.

Cost for the event is $15 for members $25 for non members. This event benefits the Museum of Beer and Brewing.


Talkbacks

rkerhin | Aug. 8, 2008 at 5:26 p.m. (report)

Alba is right! What kind of egomaniac would want to name their own restaurant after spending their own money and investing many, many hours getting it off the ground?! Shame on you, Dean. You should know better than to do something without consulting with the public first. Your arrogance has shamed us all.

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alba | Aug. 7, 2008 at 9:21 p.m. (report)

Why didn't Libiamo keep the Brown Bottle name instead of the generic Italian name they chose? Their food is good and it's a nice place to go - but how about changing the name back? It's really not to late.

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