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The new City Lights Brewing Company sign will be lit for the first time on Feb. 16.

New City Lights Brewing sign will light up the Valley

A brand new sign will soon be visible to the occupants of the 250,000 cars that pass the Menomonee Valley on I-94 each day.

City Lights Brewing Company will flip the ceremonial switch on its brewery sign for the very first time this evening at 5 p.m.

The "old school" sign – which will be lit by Corey Zetts, executive director of Menomonee Valley Partners – was created by Poblocki Sign Company. It will be erected atop the five-story octagonal "Tower Building" on the City Lights Campus. The sign itself is 3 feet, 8 inches tall and illuminated by white LED bulbs.

"The City Lights sign is a welcoming beacon for a revitalized Menomonee Valley," notes Zetts. "The Valley has embraced its industrial past while evolving to create a bright new future, in the same spirit that Robin [Gohsman] and the City Lights team lovingly restored this former coal gasification plant as a state-of-the-art brewery. We couldn't be more excited to have City Lights become one of the Valley's iconic places."


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