The Bradley Center has announced the launch of the BC Easy Ride, a new program to help make fans' concert experiences easier to enjoy.

The new program will provide chartered bus transportation to and from the concert from various locations throughout Southeastern Wisconsin.

Fans can purchase concert tickets and round-trip transportation on the BC Easy Ride together at one single price.

BC Easy Ride will debut in time for the Miranda Lambert concert April 19 and feature routes leaving from Madison and Elkhorn. To purchase ticket packages for this concert, contact Mary Riemer at (414) 227-0444 or mriemer@bcsec.com.