By Jeff Sherman OnMilwaukee.com Staff Writer Published Oct 23, 2011 at 4:50 PM

For about 25 minutes Sunday afternoon, film crews closed one of the East bound lanes at the Riverwalk on Wells St. in Downtown Milwaukee.

County Sheriff cars monitored traffic as a crew filmed a short commercial for GE Healthcare.  

The spot will feature and honor cancer survivors who come to Milwaukee (well, the GE headquarters in Pewaukee) to see where equipment (PET scanning machines) was made that helped make their lives better.  

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.