By Jeff Sherman OnMilwaukee.com Staff Writer Published Apr 22, 2008 at 9:45 AM

If things look a little greener around here this April, there's a good reason. Our editorial staff is busy expanding the ideals of Earth Day into a month-long celebration of energy conservation, alternative transportation, recycling tips and about a million ways you can be a better friend to the planet. Welcome to Green Month, Milwaukee.

The Milwaukee County Transit System (MCTS) has agreed to contribute information to Google Transit's trip planning service to offer Milwaukee County bus passengers an easier way to plan their bus trips.

I say it's about time.

“The trip planner allows MCTS to further its goal to connect the community to bus transportation,” said Anita Gulotta-Connelly, MCTS managing director. “We are excited to be able to offer, at no charge, an easy means for our customers to  plan their route online.”

Unless you're a regular bus rider, knowing which route to take can be confusing.  This new tool makes it easier.  To access the tool, to MCTS Web site at RideMCTS.com or to google.com/transit. To use the trip planner, riders enter the starting point and destination, either as an address or business name.

Users can also customize their itinerary by selecting the date and time of the trip. An itinerary based on MCTS bus schedules will be displayed in Google Maps mapping service, and includes information on route numbers and locations, schedules, transfer information and return trips.

And, because Google Transit is a fully-integrated feature of Google Maps, public transit  directions appear as an alternative when users search for driving directions within the MCTS service area.        

MCTS is one of several transit systems nationwide participating in Google’s Earth Day Challenge to activate by Earth Day.

"We are delighted to have the Milwaukee County Transit System as a part of Google Transit, especially as a part of our Earth Day initiative. We hope this will encourage more use of MCTS services and be a useful tool for residents and  visitors alike," said Tom Sly, new business development manager at Google.  

Next, Milwaukee, let's build innovative rail and get it on Google Transit too.   

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.