By OnMilwaukee Staff Writers   Published Aug 29, 2007 at 3:36 PM

Jack H. White, one of the seven co-founders of the Milwaukee Institute of Art & Design (MIAD), passed away at the age of 64 on Friday, Aug. 10 at his Tampa home.

White began his teaching career at Layton School of Art and eventually became the president of MIAD.

He is also fondly remembered as the creator and copywriter of the city's motto, "Milwaukee, a Great Place on a Great Lake."

After heading the graphic design department at the Atlanta College of Art & Design, Jack returned to Milwaukee in 1994 to found and become president of Jack White Design, a firm specializing in business to business communication, both web and print.

It was Jack's wish that memorials be sent to MIAD in his name.