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The Milwaukee Art Museum announced a new membership program for families who qualify for specific forms of public assistance. (PHOTO: Visit Milwaukee)

Milwaukee Art Museum launches new Family Access Membership program

The Milwaukee Art Museum is pleased to announce the launch of a new membership program that will offer access to more local families. The Family Access Membership, based on a number of successful national models, is a $20 year-long family membership to the museum for families who qualify for specific forms of public assistance. The program is supported in part by a grant from Nordstrom.

"We believe art education and unique cultural experiences are a right for every child and every family," said Dan Keegan, Milwaukee Art Museum director. "This new membership program makes those experiences more accessible, and that's something we're very passionate about."

Typically $85 for a family membership, the new Family Access level grants two adult admissions plus children 17-years-and-under for one year for $20. The membership also includes other benefits such as a 10 percent museum store and Café Calatrava discount, reduced parking rates, a yearly subscription to the Member Magazine and more. Families are eligible with proof of public assistance from WIC, FoodShare and BadgerCare.

"The Milwaukee Art Museum is a resource for the whole community and a place where everyone is welcome," said Marina Dimitrijevic, Milwaukee County Board Supervisor and a champion of the new program. "We're so excited about the potential for this initiative to benefit Milwaukee families in a lasting and impactful way with year-round access to the Museum and its events."

The Museum will host a Family Access Membership kick-off during the Kohl's Art Generation Family Sundays event May 15, 10 a.m. to 4 p.m. Family Sundays is the perfect time for families to visit the Museum and includes hands-on art activities, interactive performances, family tours and more. Staff will be on hand that day to help register qualifying participants for the new membership. Community partner groups have been invited to participate in the celebration.

Application for membership is easy and can be done starting May 15 in person at the museum, or by downloading a form from the website and mailing it in. Documentation of public assistance is required.


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