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Entertainment > Museums > City of Milwaukee > Menomonee Valley > Harley-Davidson Museum

Harley-Davidson Museum [edit]
400 W. Canal St.
Milwaukee, WI 53212
(877) 436-8738
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Description [edit]
The Harley-Davidson Museum opened in July 2008. It is a contemporary building just off the river in downtown Milwaukee that covers 20 acres of land. The outdoor area is free to the public and open 24 hours a day. The indoor Museum has bikes dating back to the early 1900s and other pop culture favorites, such as the motorcycle Elvis Presley purchased days before he became famous with the hit single, Heartbreak Hotel.

Families with children can tailor their visit with the Road Pack program. The Road Pack is available for families to "check out" at the start of the tour and includes tips to help families make the most of their visit. This backpack includes four activities for parents and kids to complete while exploring the Museum exhibits including a motorcycle scavenger hunt.

Along with the Museum exhibits and archives visitors can visit the gift shop, caf, Cafe Racer, and bar/restaurant. Motor, the Museum restaurant, features the best of Wisconsin on its menu including local cheeses, sausages and beers.

Rates: Adults $16, Children (5-17 years) $10 and Children (under 5) are free. Additional discounts are available for military, students and seniors.
Hours: May-October, Monday & Wednesday 9 a.m.-6 p.m.; Tuesday & Thursday 9 a.m.-8 p.m.; weekends 9 a.m.-6 p.m. November-April, weekdays 10 a.m.-6 p.m.; weekends 9 a.m.-6 p.m.

Located off I-94 in the Menonomee Valley, you'll find the Museum at the crossroads of 6th and Canal Streets.
Upcoming events

May 3, 2017 - May 3, 2017
Sojourner Fashion Show 2017

Be the light for families enduring the darkness. Join Carlene and Buddy Julius and Kaye and Mark Kass as the host an evening of glitz, glamour, and fashion at the Sojourner Fashion Show 2017. Community leaders, local celebrities, and top business professionals will model summer’s trendiest styles on the Sojourner Runway. Before our highly anticipated runway show, you will enjoy a cocktail reception, passed hors d’oeuvres, exciting food stations, networking, and energizing music by live DJs. For ticket and event information, please visit our website or call our number 414-810-1829

May 11, 2017 - Sept. 21, 2017
Bike Night

All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike. Join other riders for music, fun and plenty of eye candy. Enjoy food and drink specials inside and outside MOTOR® Bar & Restaurant including MOTOR Bike Night Koozie Specials $3 Miller High Life all season long (Koozies available at The Shop on the Museum campus). Come early and visit the Harley-Davidson Museum® from 9 a.m.-8 p.m. H.O.G members get in free to the H-D Museum every day - for full admission prices, visit

May 20, 2017
Armed Forces Day Celebration

Support our troops. Join the Milwaukee Armed Services Committee, Hal’s Harley-Davidson and the Harley-Davidson Museum® for Armed Forces Day Celebration and the 13th Annual Support the Troops Ride. Gather at Hal’s Harley-Davidson for a free pancake breakfast before riding down to the Harley-Davidson Museum.® At the H-D Museum, enjoy Military displays by all branches of the Military, a performance by the American Legion Band, Military gallery talks, and special Armed Forces ceremony. The H-D Museum® offers a Military ticket every day for $14 for all active, reserve, retired or discharged military service members. Schedule of Events 9:00 a.m.: Free pancake breakfast at Hal’s Harley-Davidson 9:00 a.m.-3:00 p.m.: Military displays at the H-D Museum 11:00 a.m.: Ride leaves Hal’s H-D 11:00 a.m.: Military Gallery Talk inside the H-D Museum* 11:30 a.m.: Performance by the American Legion Band on H-D Museum grounds 12:00 p.m.: Ride lands at H-D Museum 12:15 p.m.: Military ceremony featuring laying of wreath on water, 21-gun salute and Echo Taps begins on H-D Museum grounds with keynote speakers to follow ceremony 2:30 p.m.: Military Gallery Talk inside the H-D Museum* *Museum admission required. Visit the Harley-Davidson Museum® from 9 a.m.-6 p.m. H.O.G members get in free to the H-D Museum every day - for full admission prices including discounted ticket prices for active military and veterans, visit

June 1, 2017 - Aug. 27, 2017
Bikes, Brats & Beer - Bus Tour with Harley-Davidson Museum

Get an authentic taste of American history and culture on Harley-Davidson Museum’s Bikes Brats & Beer Tour, offered in partnership with Milwaukee Food & City Tours. The 3 1/2-hour excursion begins with a guided H-D Museum tour, highlighting Harley-Davidson’s journey from garage start-up to iconic global brand. Next, you’ll board the Museum bus for a close-up look at Milwaukee’s legendary beer- and sausage-making heritage, traveling through the Menomonee and Miller Valleys and downtown Milwaukee. Narrated points of interest include Miller Park, Miller Brewing Company, the family mansions of Milwaukee beer barons, Pabst Brewery Complex, Schlitz Park, and Usinger’s Famous Sausage Shop. The tour includes two memorable stops, each lasting approximately 30 minutes. First, you’ll sample Usinger’s famous brats and classic Wisconsin cheeses at Wisconsin Cheese Mart on Old World 3rdStreet. Then, you’ll head to Lakefront Brewery, for a lively, guided tour that includes two samplings of beer and a souvenir glass. Tour participants must be 21 or older. To book a tour, visit or call 414-255-0534.

June 16, 2017 - Sept. 4, 2017
The Race of Gentlemen: Special Exhibit

At the intersection of speed and style, The Race of Gentlemen has become a must-see and must-do automotive carnival. Dedicated craftsmen and women build and restore vintage American hot rods and motorcycles to blast down the beaches of the Jersey Shore. This summer, the Harley-Davidson Museum® is proud to bring together the vehicles, the artistry and the personalities that make up The Race of Gentlemen for its special exhibit. In addition to displaying portraits, bikes and roadsters pulled from past races, The Race of Gentlemen exhibit will reveal the passion and devotion TROG compatriots bring to this sandy spectacle. H.O.G members get in free to the H-D Museum every day - for full admission prices, visit

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