{image1}Milwaukee has a history of chocolate, from the late Ambrosia to the modern-day Great Northern Chocolate, so it's not a surprise that Starbucks choose Wisconsin as one of three states to test market a new spin on hot cocoa, a hot drinking chocolate beverage called Chocofino.
"We are inviting Wisconsin customers to enjoy a unique 'drinking chocolate' experience," says Suzanne DeChant, Midwest marketing manager. "Chocofino is completely different than the hot cocoa you enjoyed as a child. It is a perfect afternoon or evening indulgence."
The beverage test phase is from March 17 to April 22, however, Chocofino will be offered in all Wisconsin stores through June 29. Wednesday, March 24 is a free sampling day from 4-6 p.m. at all area Starbucks.
Inspired by the tradition of chocolate houses, Chocofino is a blend of cocoa powder and cocoa butter, combined with whole milk and then steamed. Drinking chocolate differs from conventional hot chocolate because of its full-bodied flavor and unique consistency. It also includes select ingredients not found in hot chocolate, such as cocoa butter.
The city-wide campaign will be featured in a variety of popular Milwaukee venues, including local theatres, concerts and museums. Milwaukeeans are invited to check out the Chocofino Cab, a Euro-designed, chocolate-brown car delivering complimentary Chocofino beverage coupons around town.
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.
