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Wisconsin's first Warby Parker is on the way.

Warby Parker opens Friday

The eyeglass company Warby Parker will open its latest location on Friday, Sept. 29 in the Third Ward at, 315 N. Broadway. Limited-edition "Milwaukee sunglasses" will be available on opening day.

This will be the first Warby Parker location in Wisconsin. There are three retail locations in the Chicago area.

Since its founding in 2010, the eyewear startup has raised $215 million and opened 51 stores. Warby Parker has recently launched stores in Washington D.C., Portland and Philadelphia.

Warby Parker allows customers to select up to five styles online, which are delivered to their homes and tested out for free. For every pair sold, the company distributes a pair of glasses to people in need through the nonprofit VisionSpring.

Warby Parker Third Ward will be open daily from 11 a.m. to 7 p.m.


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