By Molly Snyder Senior Writer Published Sep 26, 2017 at 9:01 AM

The eyeglass company Warby Parker will open its latest location on Friday, Sept. 29 in the Third Ward at, 315 N. Broadway. Limited-edition "Milwaukee sunglasses" will be available on opening day.

This will be the first Warby Parker location in Wisconsin. There are three retail locations in the Chicago area.

Since its founding in 2010, the eyewear startup has raised $215 million and opened 51 stores. Warby Parker has recently launched stores in Washington D.C., Portland and Philadelphia.

Warby Parker allows customers to select up to five styles online, which are delivered to their homes and tested out for free. For every pair sold, the company distributes a pair of glasses to people in need through the nonprofit VisionSpring.

Warby Parker Third Ward will be open daily from 11 a.m. to 7 p.m.


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.