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Milwaukee All-Star: 88Nine's Amelinda Burich

Every week in 2015, OnMilwaukee.com and local design company Too Much Metal join forces to introduce the latest member of the Milwaukee All-Stars – a team of unfamiliar winners living in the city who consistently and diligently make it shine. Each week, a new member will join the team – based on your recommendations – and at the end of the year all will come together in a Rally of the Raddest Milwaukeeans. We're not sure what that means quite yet, so for now, meet …

Amelinda Burich

OnMilwaukee / Too Much Metal: How long have you worked at your job?

Amelinda Burich: I've been lucky enough to work at my day job since February of this year. I am currently the Digital Content Coordinator at 88Nine Radio Milwaukee. I've been "working" for love, not money, in and around the Milwaukee music since I moved here in 2002. I started booking DIY and punk shows, then club shows with friends in the collective Battle Cry MKE, event planning and music PR.

I've played in bands since I moved here and am always doing my best to promote our awesome music scene outside of the city. My role at 88Nine helps me to do that, as well as sharing local indie music to a wider audience here in Milwaukee that may not be as tuned into our underground talent.

OnMilwaukee / Too Much Metal: Which season is your favorite in Milwaukee and why?

Burich: I am sure this is pretty typical, but I appreciate our variety of seasons – although I white­knuckle my way through winter every year – and my favorite season is summer. I love our City of Festivals. Fall is gorgeous in Wisconsin, but always elicits a dread in me for the coming winter.

OnMilwaukee / Too Much Metal: What's your favorite or least favorite smell in Milwaukee?

Burich: That awkward moment when you're in a car with a friend from out­ of­ town and drive over the Milorganite facility on 794 and your nostrils are filled with manure. That has to be my least favorite Milwaukee odor.

OnMilwaukee / Too Much Metal: What's your hope for Milwaukee?

Burich: Hopefully Milwaukee will one day be more collaborative, more inclusive and less segregated.

OnMilwaukee / Too Much Metal: What neighborhood do you live in?

Burich: Bay View.

OnMilwaukee / Too Much Metal: When / how did you fall in love with Milwaukee?

Burich: One experience I've had with Milwaukee that I haven't seen in other cities is the ability for grassroots creative groups to get support from like-­minded people to start up. DIY spaces and groups like Borg Ward, Cream City Collective, Eagle's Nest, Riverwest Radio, Bucketworks, etc. It's easy to start something here. Ideally, they would get enough support to have some longevity. I love seeing the passions of different communities come together to create these ideas and spaces. And we have some damn good coffee and beer.

OnMilwaukee / Too Much Metal: Why do you do what you do?

Burich: I was lucky to grow up in a musical family, so I don't remember a time before music was in my life. Besides playing and writing music, I've been an avid music listener. Through other people's music, I've learned to feel empathy for all kinds of perspectives, explored new cultures sonically, and just felt understood. I think that's part of my drive to share all the music I love with other people, in hopes of affecting them, too.

OnMilwaukee / Too Much Metal: What's your one guilty pleasure?

Burich: I try not to feel guilty about pleasure, but sometimes I just love to put on headphones and listen to mid-­90s Norwegian black metal. Many of their societal beliefs don't align with mine, but those beautiful speed­-picked Nordic chord progressions just tug on my heart strings.

OnMilwaukee / Too Much Metal: Name a Milwaukeean you would like to high five.

Burich: That's a tough one. You didn't mention "living" Milwaukeean, so I'll say Emil Seidel. For the living, I would like to high ­five all the people that work with the city's disenfranchised.

Do you know a Milwaukee All-Star? OnMilwaukee.com and Too Much Metal are looking for true-hearted folks living in the city of Milwaukee who love what they do – and do it with zest and style. Email fred@toomuchmetal.com or molly@onmilwaukee.com with recommendations.

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