I read an interview tonight with the designer who created the iconic Apple logo, and it got me thinking: What are the logos that resonate the most with me?
I'm not a professional graphic designer, but it's certainly part of my job, and I've created plenty of logos in my day. I've also interviewed Tom Meindel, the designer who made my all-time favorite logo, the old "ball and glove" Milwaukee Brewers insignia.
It's certainly not easy to create a logo that will stand the test of time (we've had three in 11 years here at OnMilwaukee.com), and it's tough to make a logo that will look great in all applications, sizes and on different backgrounds.
So I thought of my favorite corporate logos, then hopped online to see what other people think. The "experts" and I agree in many cases, and in some we don't (I'm not particularly blown away by Pepsi, for example).
Some of these corporate logos may be high on my list because of their personal significance to me, others are just great design. If you care, weigh in with your favorite logos using the Talkback feature below:
- Major League Baseball
- Milwaukee Brewers (ball and glove)
- OnMilwaukee.com (sorry, I had to)
Another logo that has a 'hidden' element is the old Northwest Airlines logo (with just the circle and 'N').. it uses a compass point at NW (not by coincidence) to form a 'hidden' W using the N. It's possibly the most brilliant logo I know of, and totally unappreciated. Unfortunately, it was dumped in their reorg.
Hey littletinyfish, how about the hidden "11" in the Big Ten logo? That's weird.
For me, some of the greats are Starbucks, the Brewers ball and glove logo, the Packers "G" symbol, I always liked the Seahawks "bird head" logo, too, and the Denver Broncos "horse head" logo is cool, too. One question for you guys: what will you do with your logo if they decide to eliminate the Hoan Bridge? I sure hope they don't, but I've heard talk of late.
he explained why in the article hasen.
so much for reading.
You have the OnMilwaukee logo on the list?! So much for the
Show me the other 6 Talkbacks
11 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Andy Tarnoff
Published June 22, 2017
I love black coffee, so I took a little umbrage to a new study published in the journal Appetite, which cited a connection between black coffee drinkers and sadists, psychopaths and narcissists.
Published June 2, 2017
In an industry where positioning a brand as retro vintage is suddenly new and trendy, Milwaukee's Lucky Tiger doesn't even need to even try. Trademarked in Kansas City in 1935, the iconic men's brand actually stretches back to a barber shop from the 1920s, when it was a very large line of tonics and hair products.
Published May 13, 2017
Such an unlikely pairing. The blue-eyed soul of Hall & Oates, or the Brit pop of Tears For Fears? Who was better Saturday night at the Bradley Center? Depends who you're asking.
Published May 11, 2017
Milwaukee artist Ava Herrider is an animal lover, but it took her a few career changes to settle upon pet portraiture as her full-time job. Last year, she decided to do what moves her: "paint things people love," as she says. In other words, their pets.
Published May 5, 2017
TIKI torches, the outdoor oil lamps synonymous with beach parties and backyard barbecues, aren't made in Maui or Malibu. Nope, the company is based in Menomonee Falls, a city slightly less frequently associated with Polynesian party ware.
Published April 28, 2017
VW built 21 million Beetles up until 2003. Thousands of those iconic Bugs are still on the road, and one Milwaukee company exists solely to build and rebuild their air-cooled engines. Mofoco, started by Randy Henning, is now owned by his son, Roy, and quietly services VW customers around the world.
Published April 25, 2017
While planning next week's trip Up North, I started wondering just how much of Wisconsin I've seen over these last 37 years. So, I downloaded a map and started drawing on it, including the route I have planned for next week.
Published April 14, 2017
Milwaukeeans love our 414, the area code covering the city, the county and parts of Muskego and Brookfield. It's been since 1947, when Bell Telephone established it, along with 715, in Wisconsin. But why did they pick 414?
Published April 12, 2017
Maybe it was all the hard living back then. Maybe it was all the mustaches. But how old was this motley Brewers Crew back in '82?
Published April 3, 2017
The Brewers lost 89 games in 2016, finishing 30.5 behind the Cubs. Then they got rid of Chris Carter, Martin Maldonado and Tyler Thornburg. Is there anywhere to go but up?