I read an interview tonight with the designer who created the iconic Apple logo, and it got me thinking: What are the logos that resonate the most with me?
I'm not a professional graphic designer, but it's certainly part of my job, and I've created plenty of logos in my day. I've also interviewed Tom Meindel, the designer who made my all-time favorite logo, the old "ball and glove" Milwaukee Brewers insignia.
It's certainly not easy to create a logo that will stand the test of time (we've had three in 11 years here at OnMilwaukee.com), and it's tough to make a logo that will look great in all applications, sizes and on different backgrounds.
So I thought of my favorite corporate logos, then hopped online to see what other people think. The "experts" and I agree in many cases, and in some we don't (I'm not particularly blown away by Pepsi, for example).
Some of these corporate logos may be high on my list because of their personal significance to me, others are just great design. If you care, weigh in with your favorite logos using the Talkback feature below:
- Major League Baseball
- Milwaukee Brewers (ball and glove)
- OnMilwaukee.com (sorry, I had to)
Another logo that has a 'hidden' element is the old Northwest Airlines logo (with just the circle and 'N').. it uses a compass point at NW (not by coincidence) to form a 'hidden' W using the N. It's possibly the most brilliant logo I know of, and totally unappreciated. Unfortunately, it was dumped in their reorg.
Hey littletinyfish, how about the hidden "11" in the Big Ten logo? That's weird.
For me, some of the greats are Starbucks, the Brewers ball and glove logo, the Packers "G" symbol, I always liked the Seahawks "bird head" logo, too, and the Denver Broncos "horse head" logo is cool, too. One question for you guys: what will you do with your logo if they decide to eliminate the Hoan Bridge? I sure hope they don't, but I've heard talk of late.
he explained why in the article hasen.
so much for reading.
You have the OnMilwaukee logo on the list?! So much for the
Show me the other 6 Talkbacks
11 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Andy Tarnoff
Published Sept. 22, 2017
On Tuesday, we published a piece looking at some of Glendale-native Kato Kaelin's, uh, passionate tweets about the Brewers and the Packers. After it ran, Kaelin offered us some clarification on tweets.
Published Sept. 19, 2017
Kato Kaelin, America's most famous (infamous?) houseguest, has a lot of things to say on Twitter these days. A self-described Brewers and Packers fan, he has some pretty harsh words about his favorite teams on social media.
Published Sept. 15, 2017
Kieron (Elwood Blues) Lafferty and Wayne (Jake Blues) Catania don't just look and sound like the Blues Brothers - they melt into the characters. At first, I felt like was looking for reasons to remind myself they weren't the real deal, but by "Rubber Biscuit," I embraced it.
Published Sept. 15, 2017
If you go back into the '80s and '90s, you'll see some weird commercials on Milwaukee television. Asking around the office, we all had some spots to share - but a lot of these gems remain only in our memories. Thankfully, some still exist on YouTube.
Published Sept. 2, 2017
Larry Powalisz was an MPD officer from 1973 to 2001. Even though he now lives in Houston, Milwaukee was a natural setting for his first crime novel, "Circle of Terror," which weaves local history and fiction - often in such a vivid way that it's hard to tell what's real and what's invented for the reader.
Published Aug. 25, 2017
"Adulting" has a pretty negative connotation on social media. But when you're in your forties, there's no better way to experience the magic of Door County. Farm-to-table dining, galleries and great coffee, it's time to indulge your grown-up side.
Published Aug. 20, 2017
Gtting good photos of the total solar eclipse will be hard. Not only will you need some proper filters and a bunch of prep time, but you will probably spend more energy in composing the shot than you will in actually seeing the eclipse. Shooting great night photos, however, is relatively easy.
Published Aug. 18, 2017
In Milwaukee, GE Healthcare's engineers and developers are coming up with the latest innovations in the ultrasound industry. The company first entered the medical ultrasound industry in 1990 and expanded its operations in Milwaukee County to become a global industry leader in just 11 years.
Published Aug. 17, 2017
Beck Hansen's music has always been a Venn diagram of art, with balls-out unironic rap occupying one circle, and beautiful melodic folk in the other. Right in the middle is when Beck rocks, and it was super cool to see all slices of him a live performance.
Published Aug. 16, 2017
Even though it's almost as rare as a solar eclipse, Beck is known to play an amazing show when he comes to Milwaukee or Chicago. Amazingly, he finds a way to replicate some of his great samples, but live, in concert. However, those catchy loops are part of what made his early records great.