I read an interview tonight with the designer who created the iconic Apple logo, and it got me thinking: What are the logos that resonate the most with me?
I'm not a professional graphic designer, but it's certainly part of my job, and I've created plenty of logos in my day. I've also interviewed Tom Meindel, the designer who made my all-time favorite logo, the old "ball and glove" Milwaukee Brewers insignia.
It's certainly not easy to create a logo that will stand the test of time (we've had three in 11 years here at OnMilwaukee.com), and it's tough to make a logo that will look great in all applications, sizes and on different backgrounds.
So I thought of my favorite corporate logos, then hopped online to see what other people think. The "experts" and I agree in many cases, and in some we don't (I'm not particularly blown away by Pepsi, for example).
Some of these corporate logos may be high on my list because of their personal significance to me, others are just great design. If you care, weigh in with your favorite logos using the Talkback feature below:
- Major League Baseball
- Milwaukee Brewers (ball and glove)
- OnMilwaukee.com (sorry, I had to)
Another logo that has a 'hidden' element is the old Northwest Airlines logo (with just the circle and 'N').. it uses a compass point at NW (not by coincidence) to form a 'hidden' W using the N. It's possibly the most brilliant logo I know of, and totally unappreciated. Unfortunately, it was dumped in their reorg.
Hey littletinyfish, how about the hidden "11" in the Big Ten logo? That's weird.
For me, some of the greats are Starbucks, the Brewers ball and glove logo, the Packers "G" symbol, I always liked the Seahawks "bird head" logo, too, and the Denver Broncos "horse head" logo is cool, too. One question for you guys: what will you do with your logo if they decide to eliminate the Hoan Bridge? I sure hope they don't, but I've heard talk of late.
he explained why in the article hasen.
so much for reading.
You have the OnMilwaukee logo on the list?! So much for the
Show me the other 6 Talkbacks
11 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Andy Tarnoff
Published March 14, 2017
In a market with plenty of big box stores, how does owning a neighborhood Ace Hardware store in this era make sense? Easy, says owners Bob and Kristin Nell. It's about customer service.
Published March 8, 2017
You may be surprised to read this from OnMilwaukee Publisher Andy Tarnoff, but claiming newspapers are dead is at best myopic, and at worst, just wrong. They simply occupy a different place in society now.
Published Feb. 6, 2017
Perhaps you're in the mood for eating some midnight sushi or buying a Rolex. Or maybe you want to gamble on the sinking of the Titanic. Las Vegas is your place for weirdness. Here's just a sampling.
Published Jan. 17, 2017
I don't entirely know what we're watching here, but I know it's funny and extremely inappropriate.
Published Jan. 12, 2017
I'm very concerned about the problem of "fake news" and what it means for journalists, politicians and the media-consuming public. But, really, this isn't a new concern of mine. For many years, I've battled with the concept that the internet is always right.
Published Jan. 9, 2017
On Dec. 8, Larry Hansen was injured in a horrendous and freak accident by a presumed drunk driver. While working on his car in his Okauchee garage. Five surgeries and 42 pints of blood later, Hansen has lost a leg, has a broken back and faces more surgeries.
Published Dec. 20, 2016
Last week, I was bragging about the airfare deal of a century: a $66 round-trip ticket from Milwaukee to Ft. Myers. Yesterday, I was eating my words, since my flight home was delayed from Saturday to Monday, then cancelled completely on Monday, with no reasonable option on how to get home.
Published Dec. 8, 2016
Every few years, we remind you about Chief, the hard-rocking Milwaukee band that you should check out. Why? Not because frontman Chris Tischler compares Chief to Van Halen and Judas Priest, although that's a pretty good reason to give them a listen, since they're excellent musicians.
Published Dec. 5, 2016
I wasn't really in the market for a new TV, but like so many others, I got suckered into buying a huge one on Black Friday. I was lured by the low, low prices, but also the idea of having a super-sharp 65-inch television that would be ready for 4K.
Published Nov. 30, 2016
Margaret Gintoft knew there was a chance she'd run into a Clinton after jogging near her daughter's home in Chappaqua, N.Y. Last Sunday, Gintoft and her family were hiking in Rockefeller State Park when she saw the former president and former Secretary of State.