By Carolynn Buser Chief Content Officer Published Jul 13, 2016 at 2:56 PM

The hottest days of summer are here again, but Uber is giving Milwaukee a reason to chill out this Friday. 

That's right, Downtown Milwaukee may not currently have a ton of ice cream options but (at least for one day) you can order cold, sweet treats on demand with #UberIceCream.

Friday, July 15, Uber is bringing a frozen favorite back for the fifth year in a row. It's a global promotion with local flavor, and it’s as simple as tapping a button on the Uber app. This year the company is serving up Magnum Ice Cream Bars and you'll get delivery of 4 for $10. Some lucky requestors might even get their ice cream via Pedal Tavern!

Here's how it works:

  1. Open the Uber app on Friday, July 15, between 11 a.m. and 3 p.m.
  2. Set your location and request ICE CREAM
  3. If connected, order away and ice cream will be delivered curbside in minutes

Of course, typically the Uber app is used to connect riders and drivers but Uber has done promotions with on-demand puppies and kittens and on-demand Goodwill clothing pick-ups. This ice cream promotion is the company's largest on-demand campaign to date.

Milwaukee is one of 400 cities doing Uber Ice Cream.

Carolynn Buser Chief Content Officer

Carolynn Buser is one of Milwaukee's loudest and most adamant cheerleaders (don't dare try to disagree). She's the primary voice behind much of OnMilwaukee's social media and content direction, and apologizes in advance if she can be too sarcastic at times. 

What else? She's a wine lover, closet trashy novel reader, beauty supplies addict and devourer of cheese (shocker for a Wisconsin born and bred girl, right?). She's also a bit of a foodie, which is a word most of you hate, we know. She works as hard as she plays - and that includes in the gym! So, you've probably seen her at one of the area's newest restaurant openings (and yes, she will share her opinions good or bad) or enjoying a cold one at a local pub.

All in all, Carolynn's a believer in positive thinking and will do her best to smack down your negative ones while writing about her city, her loves, quests and more.