By JC Poppe Special to OnMilwaukee.com Published Feb 02, 2012 at 1:49 PM

Club rapper Ray Nitti has officially gone hip-hop.

Though that statement is not entirely true because he has always had elements of fundamental hip-hop in his music when he wasn't doing club hits, some will see it as being true due to his recent string of confessional and lyrical tracks.

On his latest single, "Seen It All," Nitti details his love for his mother, having to deal with a father who was abusive and distant, and other struggles that are common to others.

While Ray shouldn't quit making pop tracks altogether due to his talent to bring a hook together, tracks like this one should be the album material that lies between the single cuts.

Check out the new track here.

JC Poppe Special to OnMilwaukee.com

Born in Milwaukee and raised in the Milwaukee suburb of Brown Deer, Concordia University Wisconsin alumnus Poppe has spent the majority of his life in or around the city and county of Milwaukee.

As an advocate of Milwaukee's hip-hop community Poppe began popular local music blog Milwaukee UP in March 2010. Check out the archived entries here.

Though heavy on the hip-hop, Poppe writes about other genres of music and occasionally about food, culture or sports, and is always ready to show his pride in Milwaukee and Wisconsin.