By Jeff Sherman OnMilwaukee.com Staff Writer Published Feb 11, 2009 at 3:53 PM Photography: Jeff Sherman

In November 2008, I was informed by Milwaukee Public Market officials that Kehr's Candies and El Rey would switch places, allowing the local Mexican grocer to set up a taqueria at the far west of the market.  I wrote that it was a wish come true.  

Since then, plans have stalled and changed. Today, I've learned that El Rey is vacating its spot at the Milwaukee Public Market at month's end, but is working with market staff to finalize a deal that would replace this satellite El Rey location with another local Mexican foods/restaurant vendor that would offer prepared items in "a taqueria-style."

El Rey's decision to leave the market is based on its need to focus on its core grocery business.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.