By Jeff Sherman OnMilwaukee.com Staff Writer Published Dec 20, 2011 at 1:02 PM

You'll begin to notice a big push to position Milwaukee and the greater Milwaukee area as an innovative leader in manufacturing. And, that it is.

A report from last week, cited today by Biz Times, says the Milwaukee area is the No. 2 ranked "best city for industrial manufacturing." A post on newgeography.com says, "Particularly well positioned is No. 2 ranked Milwaukee, which is home to a wide array of specialized manufacturing firms ranging from machine tools to energy. Over the past year alone the region added almost 3900 heavy metal jobs and has consistently led other Great Lakes communities in job creation."

This is good news. Yet there's a talent shortage that goes deeper than a population and skilled worker issue. Fact is kids today don't see manufacturing as "cool" or even career based. Of course many manufacturing jobs are high paying, incredibly resilient and growing.

So, as I stated, watch for area leaders to begin to better trumpet the benefits of our area's strong manufacturing backbone.  It's promotion that's over due.  

Houston, by the way, ranked No. 1 in the survey.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.