Nobody understands the mantra "design matters" more than the fine folks at Target.
The company has taken its love and appreciation of design to a new level with its new shopping carts. Have you seen these bad boys? They rock. I hate traditional metal shopping carts. Most are worn, rusty and handle like a bad Chevy. But on big grocery runs they're a necessity.
Now, though, shopping with a new plastic Target cart is a pleasure. The "Target red" carts are easy to handle and designed with even fewer sharp edges than their predecesssors so they are far less likely to damage the store, your car or the old lady's leg in front of you.
You gotta see and test drive these things to believe. They are a work of retail art and they've even won a design award already. Yes, design matters and, in Target's case, it drives additional revenue by making me and you spend more.
For some reason these new shopping carts just came into North Carolina in Fayetteville. These things are faulty, and should not be used. Apparently the screws on the side the holds the seat where you place your child come loose easily or pop out. Today my 18 month old went flying backwards. A Employee near by that saw the incident said they got these carts 3 weeks ago, and this was not the first time it has happened. Apparently there was an incident last week.
I'm surprised that Target didn't "go viral" by giving some of these newly minted carts to homeless people.
Milly: carts don't hold two children because unless you have twins, it is ridiculous to have two children who are not old enough and well enough behaved to walk along side you while you shop.
My uncle had a 1974 Buick Electra Limited. It later became my older sister's first car. It smelled like Vantage cigarettes, but it did ride like an Italian leather sofa.
But seriously, Jeff is right. I shop at the new Franklin Target on occasion and they have them there. They are quiet, handle well, and J.D.Power ranks them 1st overall in just plain coolness.
Based on what brunocarlson pointed out, I wonder if they will issue a recall on these carts soon. And only during a recession would we be reading "Car & Driver" like reviews of new shopping carts and writing of our giddy anticipation of a "test drive". Cheap, old school entertainment. Gotta love it!!
Show me the other 5 Talkbacks
10 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Jan. 1, 2017
To begin 2017, I've compiled a few thoughts, inspirational nuggets and observations that may help power you to help make this the best year yet. It's a list I've kept for a while and refer to often. Figured it was time to share it.
Published Dec. 8, 2016
Milwaukee Downtown, the business improvement district in Downtown Milwaukee, is selling its annual ornament. This year, it's the Wisconsin Club, 900 W. Wisconsin Ave.
Published Nov. 22, 2016
It's that festive time of the year. Christmas and holiday parties seemingly every night. I love it. But, it's tough not to eat and drink more than usual. This list helps you get a better focus on which drinks contain the highest alcohol-to-calorie ratio.
Published Nov. 17, 2016
Cole Swindell brings his "Down Home" tour to Milwaukee on Dec. 3. The tour is part of the FM 106.1 Country Christmas Triple Play at The Rave and features Jon Langston. To prepare for his visit, Swindell used OnMilwaukee to find five restaurants he wants to hit while here.
Published Nov. 17, 2016
The magic of Christmas and the holiday season begins tonight, Thursday, Nov. 17, in Downtown Milwaukee. The City's Christmas tree is lit and more than 500,000 lights will illuminate the city at the Milwaukee Holiday Lights Kick-Off Extravaganza.
Published Nov. 14, 2016
From the good news department comes this video posted by the Milwaukee County Transit System on Facebook this past weekend.
Published Nov. 7, 2016
It's sprouted quickly in the Village of Shorewood, growing from an old Verizon store's ashes into a well-designed, soon-to-be new restaurant that embraces the charm, scale and walkability of the neighborhood. Here's a photo gallery of The Ruckus, coming soon to Oakland Avenue.
Published Nov. 5, 2016
The Sacramento Kings were in Milwaukee Friday night before their Saturday night game against the Bucks at the BMO Harris Bradley Center. And they had some viral fun in Downtown Milwaukee.
Published Nov. 5, 2016
Country music star Keith Urban's 23-song set Friday night at the BMO Harris Bradley Center in Downtown Milwaukee was crisp, collected and just flat-out killer. Here are Jeff Sherman's five key takeaways from the show.
Published Nov. 3, 2016
Twitter's is Jeff Sherman's go-to news source. And like all content sources, it has its pitfalls and problems. Not enough quality, too much yelling - you've heard them all. So how do we make Twitter better? Here are several ideas.