By Matt Mueller Culture Editor Published Nov 11, 2016 at 3:56 PM

Sigh. This has been quite the week, hasn't it? So let's try to end this thing on an inarguable, undebatable good note: Summerfest 50 is coming, slowly yet surely, and according to a press release today from Summerfest, the fest will start making some big announcements next week. 

What those announcements will be, we don't know yet. But there is the above video, which ... no, doesn't contain any announcements, news or hints either. It's basically an announcement for an announcement, similar to how there are now movie trailers for movie trailers and teaser ads for ads. It's typically an annoying trend, but the GGOOLLDD-scored clip is fun and happy, and, damn it, who's not down for something unreservedly fun and happy right now?

Stay tuned to OnMilwaukee for any upcoming Summerfest 50 updates and announcements – and feel free to throw around some guesses and wishes for the lineup. I think I speak for us all when I say I've got fingers crossed for the return of DJ P Hilty

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.