I've said it before ... social media is a massive, unstoppable, robot-killing, earth-shattering force akin to the Internet itself or sliced bread (really awesomely sliced, still warm, cinnamon bread with butter). And I'll say it again.
Recently, social media sites have even outnumbered porn sites. But last week, the Google factory rolled out a monster: SideWiki. Suddenly, the entire Internet is social. My site, your site, even kids with chicken pox love hot dogs ... wait, I mean social media. The long and short of SideWiki is this: Anyone can leave comments, information, opinion or feedback on any page, anywhere. This is done through a sidebar within the browser window that you must download.
Once SideWiki is enabled, you can read or leave entries willy-nilly. If no SideWiki appears on a site, no content exists. Where comments have been left, a SideWiki icon appears and you can slide the sidebar open to view.
Negative, positive or completely inane content could be posted.
Imagine a Milwaukee County Board meeting where everyone on Earth was invited and brought microphones. Could it be mass hysteria? Could dogs and cats, indeed, be living together? Time will tell.
I wonder, will Wal-Mart's marketing team leave some SideWiki trash talk on Target.com? Knowing Google, it's only a short matter of time before sponsored ads appear within the sidebar. Maybe SideWiki Adidas logos on Nike sites? The possibilities are a bit frightening and thrilling.
What do you think? Go tell it on the mountain (and by "mountain," I mean the SideWiki.)
