Michele Lestochi invented the "can beard" for the PBR Crafting Challenge, an annual event held in Philadelphia. All of the crafts have to be Pabst Blue Ribbon themed or related.
"My boyfriend and I like to participate every year, and this year we wanted to do something quirky that no one would ever think of. Hence the birth of the can beard cozie," says Lestochi.
I asked Lestochi a few questions via email today about her craftacular invention.
Me: How did you get the idea to beard up a beer can?
Michele: The idea came from a long time weird obsession my boyfriend and I have had with beards. We joke that I have never seen his chin bare in the two-plus years we have been together, and if he ever shaved his beard I would have to leave him. It is silly interest. We also went to the East Coast Beard and Mustache Championship this year, which was awesome.
Me: What are they made from?
Michele: They are made from crafting fur fastened to elastic.
Me: What are they good for?
Michele: They are good for giving your beverage an extra shot of testosterone. The ultimate manly accessory for his favorite brew, or for the lady with beard envy.
Me: How can I buy one?
Michele: Right now I have them listed on Etsy, but because of the high demand the listing is out of stock. After I finish a few bulk orders the listing will be up and running! We are also in works to be featured on Fab.com, one of my absolute favorite shopping sites.
Me: What do you do when you're not making beards for beer cans?
Michele: I am located in Philadelphia. For work I do the marketing for a local dog business, I also do freelance photography, design and styling. I am a recent college graduate with a degree in Advertising Art Direction from Temple University.
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