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New year, new look.
New year, new look.

New look for Great Lakes Distillery's bottles

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After nine years, Guy Rehorst, owner of Great Lakes Distillery, decided it was time to freshen up the look of his five main products. Hence, with Todd Wolff’s design expertise, the new labels were officially introduced on Thursday night.

Rehorst Vodka, Rehorst Citrus & Honey Vodka, Rehorst Gin, Roaring Dan's Rum and Kinnickinnic Whiskey all have new two-part labels – a square label and a strip label below it featuring a hand-stamped batch number. 

Overall, the new labels give the products more of a craft look and feel, as well as a better represent Great Lakes Distillery’s mission.

The new designs feature familiar hints of the old labels with some tweaks. For example, instead of a martini glass, a chevron is used on the Rehorst vodka label and the familiar olive was replaced by stalks of wheat. 

"My goal was to carry on essentially what Guy had started," says Wolff, owner of The Design Engine. "I kept some of the look but also carried it forward."

Putting the company name front and center was also important in the redesign. Many people refer to the entire line of Great Lakes Distillery products as "Rehorst" because the vodka is the most popular spirit.

"As I've traveled to new markets in the last year and a half, I found a lot of people know about the products but didn't realize Great Lakes Distillery made them," says Rehorst.

Great Lakes Distillery, LLC is Wisconsin’s first distillery since prohibition. Their small batch products have won numerous national and international awards. The distillery features a tasting room offering daily tours, tastings and a retail store.


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