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Love Rock lager: Milwaukee history in a bottle.
Love Rock lager: Milwaukee history in a bottle.

Have you tried a Love Rock lager?

"Bar Month" at OnMilwaukee.com – brought to you by Hornitos, OR-G, Party Armor, Red Stag, Absolut, Fireball and Malibu – is back for another round! The whole month of February, we're serving up intoxicatingly fun articles on bars and clubs – including guides, the latest trends, bar reviews and more. Grab a designated driver and dive in!

This weekend, I sampled a Love Rock beer from Milwaukee Brewing Co. for the first time. (It was formerly called Flaming Damsel, but I never had one of those, either). I was drawn in by the name, a tribute to the massive rock in Lake Michigan that had the word "love" spray painted on it.

For a while, Alterra had a Love Rock sandwich on their menu, also a nod to the rock.

Personally, I have fond memories of the rock, which was a water intake that was demolished in 1986, and always wanted to swim out to it as a kid, but never did. So when I saw this beer on tap at Caroline's, 401 S. 2nd St., I had to sample it.

In theory, I love a beer that tributes Milwaukee's history. It turns out, I really liked the taste, too, and these days, I'm super picky about beer. Love Rock, a Vienna-style lager, has a hint of sweetness and a hint of hoppiness without being too overpowering in either direction. Beer enthusiasts, what are your thoughts?

I plan to pick up a sixer of Love Rock soon. Perhaps for Valentine's Day – it seems an appropriate time to drink a beer with the word "love" on the label – and definitely one to drink with friends at Bradford Beach this summer while looking out on the lake where the rock once stood.

Watch commentary on the Love Rock by Milwaukee composer Mike Mantel here:


Talkbacks

milwookie | Feb. 7, 2012 at 12:54 p.m. (report)

Isn't this just a rebranded version of Flaming Damsel?

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