For the seventh straight year, October is Dining Month on OnMilwaukee.com, presented by the restaurants of Potawatomi. All month, we're stuffed with restaurant reviews, delectable features, chef profiles and unique articles on everything food, as well as the winners of our "Best of Dining 2013."

It had been years since I had a Wendy’s Frosty. Years. My guilty fast-food pleasure is Taco Bell – the seven-layer burrito would actually be a contender for my Last Supper – so I rarely-to-never go to any of the burger-and-fry places.

But it’s Dining Month on OnMilwaukee and Steve Palec wrote this article about McDonald’s and that got me thinking about how much I once loved the Frosty.

And so I went and bought one.

I did not realize there were so many options. Chocolate or vanilla? Classic, shake or waffle cone? Three different sizes?

Quick Internet research informed me that the vanilla was introduced in 2006 after many customer requests. Over the years, Wendy’s has also offered the twisted Frosty, Frosty float, Frosty tea, Frosty-forster (an extra large Frosty made with chunks of chocolate and cherries), the Frosty-cino (a frosty made with coffee) and a Frosty parfait.

I ordered the classic chocolate Frosty. And, I realized after one lumpy spoon full, it is still delicious. But I really don’t understand why.

The frozen dairy dessert doesn’t really taste like much of anything. The chocolate flavor is mild. It lacks the richness of custard. And yet, there is something completely satisfying about the whipped iciness. 

It’s also lighter than most frozen desserts so after eating it I didn’t feel bloated or gross.

I guess the secret to the Frosty’s appeal is the same as those delicious fries: it’s obviously laced with crack.