Last month, I wrote an article about Yelp restaurant reviews and whether or not they were helpful or harmful to business owners. Numerous folks weighed in with a mix of opinions, some of which suggested that Yelp was harmful to their business.
Uglyâ€™s Pub co-owner Dustin Bowie, for example, reported that Yelp has been extremely helpful. "Yelp gives honest feedback from our guests' perspective that teaches us what we are doing right and what we need to work on," he says.
However, Jose Chavez, owner of Cafe La Paloma, has not found Yelp to be a helpful marketing tool.
"The opinions and reviews on Yelp can be partial and malicious and most of the time are based on only one visit," he says.
Rachel Fell, who lives in Milwaukee, is a marketing director for the San Francisco-based Yelp and one of her job-related missions is to help people understand Yelpâ€™s offerings.
With this in mind, Fell will offer a workshop for business owners, marketing professionals and anyone working in the service industry.
"Basically, if you have questions or misconceptions about Yelp it's the right event for you," says Fell.
The event takes place on Friday, April 18, 2 p.m. at Anodyne Coffee, 224 W. Bruce St. Complimentary drinks and snacks will be served.
Some of the questions Fell will address include how a business can claim their business page, the best practices for responding to reviews and to address some of the misconceptions regarding advertising on Yelp.
According to Fell, Yelp can be a helpful tool for local businesses.
"Yelp drives local purchasing decisions â€“ 82% of people using Yelp visit the site because they intend to buy a local product or service," she says.
Fell believes online review space is often misunderstood, but it isnâ€™t in the best interest of any business owner to try to avoid it.
"With over 120 million monthly visitors and 53 million reviews on the site, Yelp's a true leader when it comes to word of mouth online," says Fell. "Real people â€“ locals and tourists alike â€“ are using the site to make spending decisions every single day, so as a business owner, why not educate yourself on best practices and ways to engage with the site and its users?"
Fell says that credibility is key in online review space and that Yelp takes credibility extremely seriously.
"It's really important. My aim with this event is to educate business owners and give them not just the information they need to better understand how Yelp works, but to also help them harness the power of the platform as well," she says.
However, as stated in the previous article, not all business owners and employees feel this way. Which is exactly why Fell is hosting the event.Â
To sign up, go here.Â Anyone interested in attending must RSVP because there is a capacity limit.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Molly Snyder
Published April 28, 2017
A new management software called Ideawake focuses on working with larger businesses to solve problems within the company. Ideawake is also using the software to address the community with important social and health challenges.
Published April 25, 2017
According to a sign on the door, G-Daddy's BBC, 2022 E. North Ave., is closed.
Published April 24, 2017
After recording with And DiFranco in New Orleans, Milwaukee's Peter Mulvey is ready to release his 17th album on Saturday, April 29 in The Back Room at Colectivo Coffee.
Published April 21, 2017
After 10 years in business, the Oakcrest Tavern in Shorewood is closed.
Published April 20, 2017
If and when marijuana is legalized in Wisconsin, what does this mean for Wisconsin - specifically the beloved beer industry?
Published April 19, 2017
Abby Walker loved wearing high heels, but did not dig the foot pain that went with it. So, she invented an insole that she says allows women to wear high heels four times longer than usual. Her company is called Vivian Lou Insolia.
Published April 14, 2017
Let's get New Age-y and math-y for a minute and find out the numerology of "414" on 414 Day!
Published April 14, 2017
In 1937, Alfred Woelbing began making Carmex by hand, pouring the lip balm into the familiar yellow-capped jars in his Milwaukee kitchen. Today the company is based in Franklin and owned by Woelbing's grandson who says, despite rumors, the product is not addictive.
Published April 14, 2017
Milwaukee needed a new toast for the city that was even more Milwaukee. After weeks of voting, you selected "414, Let's Have One More!" and Mayor Tom Barrett joined us to unveil it on Friday, April 14, which, of course, is "Milwaukee Day."
Published April 13, 2017
To celebrate 150 years of family brewing tradition, the Leinenkugels are throwing a party - and you're invited.