By Nirvana Cobb Special to OnMilwaukee.com Published Mar 01, 2010 at 4:50 PM

I came to this conclusion while shopping for the latest and greatest dress in a small city: after living in a very BIG city for many years, I wanted to find something that was unique and complimented my personality as well as my style of dress.

I have friends in Milwaukee who often complain about there being nowhere to shop, and out of frustration they hit the mall, with all its limitations and poor window displays or they give up and give their money to a megastore like Target.

Oh la la! This must stop!

Sure, Forever 21 is a great location for filler pieces, but one of the first rules of style is that you never buy the complete outfit off of a mannequin unless you shop boutique.

How will anyone know when a diva shows up, if she looks like the rest of the room? There are many fabulous boutiques, salons, spas, restaurants, wine bars, art dealers and festivals in this fair city to make big city living a breeze in this petite market. I have done the research and I am here to share it with you.

As I mentioned, my return to Milwaukee from Chicago has been met with tons of criticism, mostly from people who have never visited our fair city. When people find out that I moved, people react as if I left Will Smith for Flava Flav.

The follow up question is, "What's so great about Milwaukee?"

I decided to poke around and really find out what deserves the title "Milwaukee's Best" -- other than the beer -- and if someone had the chance to chose between visiting Milwaukee and Chicago, why they should take I-94 West up here.

Milwaukee has many gems, and for a fashionista it is important to know where these gems are located, and how they work for you. I tend to venture Downtown, the Third Ward or the East Side, because often you will find a new boutique that you never noticed before.

Driving down Water Street, I decided to re-visit a personal favorite, Fred, and I was glad I did. What initially caught my eye was the vacant store with naked dress mannequins. Immediately I thought that they closed and I was sad. Luckily, though, that wasn't the case. They convienently moved directly next door to a dual-level space. I parked my car and trotted on in. I wasn't sure what to expect, but let me tell you what I saw blew me away.

Never before in Milwaukee have I been so taken aback by a potential shopping experience. I was standing in the perfect boutique. I felt as if I was in Soho, New York between Betsey Johnson and Rachel Roy showrooms.

Fred's revamp offers shoppers and voyeurs alike an eyeful of color and shopping candy to devour. Every square foot of this store gave me something new, from the brilliant glam jewelry displays to the stylish garments, to the Hollywood chandeliers, the only thing missing was my personal paparazzi team.

The clothing and jewelry selection is key to the success of a fabulous boutique, but so is the layout. After seeing my excitement, Annie, the store manager asked me if I would like to see the upstairs, but I think she already knew I did. Up the staircase, into the loft I was exposed to even more unique décor.

Never before have I seen a Victorian-style bed in the middle of a boutique. The upstairs is designed like a movie star's bedroom with decorative chandeliers, fresh floral and vintage mirrors.

The effect really rubs off on you while selecting garments to try on. You feel like you are a pampered star. There are amazing stylists on hand to assist you with the look, and to add accessories that take you to the next level.

Ladies, I would like to offer the title of "Milwaukee's Best" to Fred. It is the best boutique that I have seen and experienced in our fair city. Another reason to skip the mall and shop local.

Nirvana Cobb Special to OnMilwaukee.com
Nirvana Cobb was born and raised in the East Bay of Northern California, and lived there until she moved to Milwaukee at the age of 14 with mother, UWM Film Professor Portia Cobb, and younger sister.

Nirvana graduated from Riverside University High School and attended Wilberforce University, an historic black university in Ohio.

Not satisfied that she was receiving the proper training for her career goals, Nirvana was accepted into Public Allies Milwaukee and worked at the Sherman Park Boys and Girls Club for her program year.

Before enrolling at the University of Wisconsin Milwaukee, Nirvana did some traveling and sports marketing and event related internships, most notably with the Chicago Cubs.

She has also worked for Chicago's No. 1 radio station WGCI, National Multiple Sclerosis Society and the Illinois Action for Children.

Nirvana also has a children's clothing line called Pineapple Eggplant.