On the heels of presenting the Waukesha County Business Alliance Top 10 Businesses of the Year Awards, I want to share with our readers this week some pearls of wisdom from columnists, authors and consultants Susan Marshall and Susan Wehrley.
Think of them as the BizTimes Lake Country Susans.
Marshall is based in Oconomowoc. Her new book is titled, "Life. Be In It." For nearly 30 years (though you certainly would notÂ have guessed it by her lovely, youthful appearance), Marshall has been encouraging readers and live audiences to take a clear-eyed look at life, find the opportunities it holds and position themselves to pursue their dreams.
Here is a passage that will give you a taste of Marshallâ€™s latest book: "Take some time to consider your life so far. Dream about what you would like it to be before itâ€™s over. You are the director of your lifeâ€™s story. There are things you can choose and admittedly, things youâ€™ll end up enduring. But if youâ€™re thoughtful and skillful, you can blend them into a true story that is charming, challenging, inspirational and worthy of your investment of time, thought, energy, love and endurance. Whatâ€™s next? Itâ€™s yours to choose. Make it meaningful to you because then it may be a gift of inspiration to another."
Wehrley is based in Brookfield. Her new book is titled, "Ignite â€˜The Planâ€™ to Live Your American Dream!" Itâ€™s a perfect bookend companion for Marshallâ€™s book.
Here is a passage from Wehrleyâ€™s new book: "Being an entrepreneur and a business person is a very spiritual journey. We are constantly stepping in the unknown, creating something out of nothing and not knowing if our something will produce the outcome we want, or notâ€¦Instead of fleeing, think about, â€˜What is your next step to prove them wrong?â€™ Execute small changes, whether that is in your language or your approach. Benchmark these changes to see if they make a difference. If they donâ€™t, execute something new and benchmark those results. The ide…Read more...