WAUK-AM (540), the ESPN Milwaukee affiliate, has signed Green Bay Packers quarterback Aaron Rodgers for weekly segments during the upcoming NFL season.
It's part of an exclusive "multi-year partnership" between Rodgers and Good Karma Broadcasting, which owns WAUK. The weekly segments will also air on Good Karma Broadcasting‚Äôs other five English language Wisconsin radio stations.
Craig Karmazin, Good Karma's president and CEO, told me, "It's humongous," with the Super Bowl MVP only signing a similar deal, thus far, with Nike.
Karmazin wouldn't elaborate on the terms of the deal, saying only that Rodgers had signed for "more than two years" and that his weekly appearances won't be scheduled until his Packers schedule is clear.
"Aaron's biggest commitment is to the Packers, shockingly," Karmazin joked. The goal is a consistent day and time -- which may vary if the Packers play a Monday night or a Thursday night game.
As for the deal, this wasn't part of a bidding war, Karmazin said.
"His management team came to us about eight months ago," and Karmazin was told if the deal didn't work, Rodgers wouldn't go somewhere else.
"It wasn't that he was looking for a radio deal," said Karmazin. "He liked our people, enjoyed the experience he had with our team."
In a statement issued by Good Karma, Rodgers said, "Talking to the media is part of my job, but this is going to be a little different.
"Wisconsin has the most passionate, dedicated fans in football and I look forward to the chance to connect directly with them through 540 ESPN. As long as Homer, Mitch and Jason Wilde let me finish an occasional sentence, it‚Äôs going to be fun."
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Tim Cuprisin
Published Nov. 16, 2011
"Community" isn't on NBC's mid-season schedule. No, that's not a good sign for the innovative sitcom created by Milwaukee's Dan Harmon.
Published Nov. 15, 2011
The Milwaukee Journal Sentinel picked up a lot of national attention for a clip of Herman Cain seeming a little flustered over Libya. ... Bad news for "Community." ... So long, Regis.
Published Nov. 14, 2011
Yes, it does sound like Christmas on the radio. ... Two departures from Channel 4. ... Lots of Emmys for Channel 6.
Published Nov. 8, 2011
If you're watching TV or listening to the radio at 1 p.m. Wednesday, get ready for a test.
Published Nov. 7, 2011
The World War II saga of Mildred Fish-Harnack is little known. But her efforts against Hitler from within Germany is told well in a new Wisconsin Public TV documentary. ... WTMJ-AM scores again in October. ... Time Warner Cable adds a few more HD channels.
Published Nov. 3, 2011
Adam Richman took his "Man Vs. Food Nation" to Titletown and covered the necessary bases.
Published Nov. 2, 2011
It's not clear that he'll learn them, but Herman Cain's handling of the Politico investigations into sexual harassment claims against him provide great tips into how not to handle such a mess. ... Another Wisconsin visit for the Travel Channel's Adam Richman.
Published Nov. 1, 2011
The first measurement of Channel 12's performance with ratings powerhouse Oprah Winfrey at 4 offers a little comforting news to the ABC affiliate. ... Don't worry about Fox dropping its programming from DirecTV. That was never going happen. ... If you're looking for Christmas on TV already, there's a comprehensive listing available.
Published Oct. 31, 2011
The use of viral videos can be a valuable campaign tool. Or they can be really dumb.
Published Oct. 28, 2011
Channel 4 started its iPad promotion on Thursday promotion to boost 10 p.m. news ratings, and here are some numbers before that entered the Nielsen equation. ...