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Milwaukee Event Calendar


Polar Bear Club's annual plunge into Lake Michigan

Jan. 1, 2013 12:00 p.m. - Jan. 1, 2013

Join the Milwaukee Polar Bear Club on New Year's Day at noon at Bradford Beach at Lake Michigan.  

Eighty-two-year-old president Garth Gaskey made his 60th jump last year and hopes to be back this year.  Join him!

By the way, the tradition of jumping into Lake Michigan's icy water has taken place every Jan. 1 at high noon since 1916.  

Happy New Year, Milwaukee!  

Bradford Beach
2400 N. Lincoln Memorial Dr.
Milwaukee, WI 53211
Venue Description:
A summer hot spot, Bradford Beach features sand volleyball, restrooms, concessions, phones and drinking water. On New Year's Day it is the scene of the annual Polar Bear Plunge in Lake Michigan.
Bradford Beach